REI’s Mobile Account Selection

268 of 843 Account Selection Examples:

On this page there’s 9 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
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The screenshot was taken on February 16, 2022 and depicts REI’s Account Selection. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.