On this page there’s 17 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 758 account selection examples.)

The screenshot was taken on August 5, 2022 and depicts IKEA’s Account Selection. In total, we’ve reviewed 88 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.