On this page there’s 8 highlights (view in Baymard Premium) outlining what Sephora are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on August 15, 2022 and depicts Sephora’s Account Selection. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.