On this page there’s 8 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 686 account selection examples.)

The screenshot was taken on August 15, 2022 and depicts Sephora’s Account Selection. In total, we’ve reviewed 76 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.