On this page there’s 5 highlights (view in Baymard Premium) outlining what Kroger are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on October 24, 2023 and depicts Kroger’s Account Selection. In total, we’ve reviewed 71 of Kroger’s page designs. To see them all, visit the full Kroger UX case study.