On this page there’s 4 highlights (view in Baymard Premium) outlining what HEB are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 841 account selection examples.)

The screenshot was taken on October 31, 2023 and depicts HEB’s Account Selection. In total, we’ve reviewed 66 of HEB’s page designs. To see them all, visit the full HEB UX case study.