On this page there’s 5 highlights (view in Baymard Premium) outlining what Tesco are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 841 account selection examples.)

The screenshot was taken on November 16, 2023 and depicts Tesco’s Account Selection. In total, we’ve reviewed 47 of Tesco’s page designs. To see them all, visit the full Tesco UX case study.