On this page there’s 6 highlights (view in Baymard Premium) outlining what Safeway are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on November 21, 2023 and depicts Safeway’s Account Selection. In total, we’ve reviewed 86 of Safeway’s page designs. To see them all, visit the full Safeway UX case study.