On this page there’s 3 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 841 account selection examples.)

The screenshot was taken on June 6, 2024 and depicts IKEA’s Account Selection. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.