REI’s Account Selection

692 of 843 Account Selection Examples:

On this page there’s 4 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
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The screenshot was taken on May 4, 2016 and depicts REI’s Account Selection. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.