You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout experience of 150 major e-commerce sites. You’re currently navigating by page design (Account). You can also navigate by site reviews.

On this page there’s 2 highlights (pro only) outlining what Bass Pro Shops are doing right and wrong. The screenshot was taken March 27, 2012 and depicts Bass Pro Shops' Account.

In total, 6 Bass Pro Shops page designs have been benchmarked across 63 usability guidelines from the Checkout Process research study. See full Bass Pro Shops case study.