On this page there’s 10 highlights (view in Baymard Premium) outlining what L.L.Bean are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on May 24, 2021 and depicts L.L.Bean’s Account Selection. In total, we’ve reviewed 49 of L.L.Bean’s page designs. To see them all, visit the full L.L.Bean UX case study.