On this page there’s 9 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 498 account selection examples.)
The screenshot was taken on June 10, 2021 and depicts REI’s Account Selection. In total, we’ve reviewed 48 of REI’s page designs. To see them all, visit the full REI UX case study.