This is a usability benchmark of the checkout process of 150 top e-commerce sites.
You’re currently navigating by checkout step (Address validator). You can also navigate by case studies.
In this checkout step there's 3 highlights (pro only) outlining what Bass Pro Shops are doing right and wrong. The screenshot was taken June 23, 2016 and depicts Bass Pro Shops' Address validator.
In total, 6 of Bass Pro Shops' checkout steps have been benchmarked across 134 usability guidelines from the E-Commerce Checkout research study. See full Bass Pro Shops case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567