Page Types Overview

Address Validator

65 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 65 annotated “Address Validator” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Validation of the user’s address can help avoid severe issues such as delivery delays or undelivered orders. This is both in the site’s and the user’s interest. Yet, address validators also pose a roadblock in the user’s checkout flow.

More ‘Address Validator’ Insights

  • Given the high complexity in accurately validating an entire address, it’s little surprise that we consistently observe the flow, design, and microcopy of address validators to be the direct cause for checkout abandonments. For instance, 86% of sites provide validation error messages that are very generic (such as “Invalid [field name]”), offering little assistance or insights.

Learn More: Besides exploring the 65 “Address Validator” design examples below, you may also want to read our related articles “Improve Validation Errors with Adaptive Messages” and “Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong”.

Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 690+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Cabela's (2019)

5 adhered 2 violated

REI (2019)

4 adhered 0 violated

Etsy (2019)

4 adhered 0 violated

Northern Tool (2019)

4 adhered 0 violated

H&M (2019)

3 adhered 0 violated

Musician's Friend (2019)

3 adhered 2 violated

Rakuten (2019)

3 adhered 0 violated

Amazon (2019)

3 adhered 0 violated

Neiman Marcus (2019)

2 adhered 1 violated

Walgreens (2019)

2 adhered 1 violated

Ann Taylor (2019)

2 adhered 1 violated

Costco (2019)

2 adhered 1 violated

Bass Pro Shops (2019)

2 adhered 1 violated

Disney Store (2019)

2 adhered 1 violated

Sephora (2019)

2 adhered 2 violated

Foot Locker (2019)

2 adhered 1 violated

Gap (2019)

2 adhered 1 violated

L.L. Bean (2019)

2 adhered 1 violated

Hayneedle (2019)

0 adhered 0 violated

Sears (2018)

4 adhered 0 violated

Dell (2018)

3 adhered 0 violated

Grainger (2018)

3 adhered 0 violated

H&M (2018)

3 adhered 0 violated

Microsoft (2018)

2 adhered 1 violated

Newegg (2018)

2 adhered 1 violated

B&H Photo (2018)

2 adhered 1 violated

Overstock (2018)

2 adhered 1 violated

Walmart (2018)

2 adhered 1 violated

Target (2018)

2 adhered 1 violated

Adidas (2018)

2 adhered 1 violated

Rakuten (2016)

4 adhered 0 violated

Amazon (2016)

3 adhered 0 violated

Lowe's (2016)

3 adhered 1 violated

Urban Outfitters (2016)

3 adhered 0 violated

REI (2016)

3 adhered 0 violated

Overstock (2016)

2 adhered 1 violated

Dell (2016)

2 adhered 1 violated

Costco (2016)

2 adhered 1 violated

Ann Taylor (2016)

2 adhered 1 violated

Musician's Friend (2016)

2 adhered 1 violated

Bass Pro Shops (2016)

2 adhered 1 violated

Grainger (2016)

2 adhered 1 violated

Toys'R'Us (2016)

2 adhered 1 violated

B&H Photo (2016)

2 adhered 1 violated

Apple (2016)

2 adhered 1 violated

Northern Tool (2016)

2 adhered 4 violated

Foot Locker (2016)

2 adhered 1 violated

Microsoft (2016)

2 adhered 1 violated

Crate & Barrel (2016)

2 adhered 1 violated

Best Buy (2016)

2 adhered 1 violated

Staples (2016)

2 adhered 1 violated

Office Depot (2016)

2 adhered 1 violated

Cabela's (2016)

2 adhered 1 violated

Disney (2016)

2 adhered 3 violated

Sears (2016)

2 adhered 1 violated

Nordstrom (2016)

2 adhered 1 violated

Newegg (2016)

2 adhered 1 violated

Gap (2016)

2 adhered 1 violated

L.L. Bean (2016)

2 adhered 1 violated

Hayneedle (2016)

2 adhered 1 violated

Walmart (2016)

2 adhered 1 violated

Target (2016)

2 adhered 1 violated

J.C. Penney (2016)

1 adhered 1 violated

Kohl's (2016)

1 adhered 3 violated

Williams-Sonoma (2016)

1 adhered 1 violated