On this page there’s 3 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 138 address validator examples.)

The screenshot was taken on July 26, 2021 and depicts H&M’s Address Validator. In total, we’ve reviewed 73 of H&M’s page designs. To see them all, visit the full H&M UX case study.