On this page there’s 3 highlights (view in Baymard Premium) outlining what H&M are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 207 address validator examples.)
The screenshot was taken on July 26, 2021 and depicts H&M’s Address Validator. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.