You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout experience of 150 major e-commerce sites. You’re currently navigating by page design (Billing address). You can also navigate by site reviews.

On this page there’s 16 highlights (pro only) outlining what Target are doing right and wrong. The screenshot was taken March 12, 2012 and depicts Target's Billing address.

In total, 5 Target page designs have been benchmarked across 63 usability guidelines from the Checkout Process research study. See full Target case study.