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What’s this? Here you’ll find 90 annotated “Billing Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
For most B2C sites, the majority of users typically order products to be delivered to their own address. During all our checkout usability testing, setting the “Billing Address to equal the Shipping Address” by default has shown to perform vastly better than either not having the “same as” feature or not having it as a default selection.
More ‘Billing Address’ Insights
- Defaulting the billing address to be the same as the shipping address should not just prefill fields but should rather hide the billing address fields entirely. This will reduce the amount of form fields show by default in the entire checkout flow by 30–40%. Despite the importance, 14% of sites still don’t default the two addresses to be the same, and another 8% don’t hide the billing form fields when they are the same.
Learn More: Besides exploring the 90 “Billing Address” design examples below, you may also want to read our related article “The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary”.
Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 690+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Neiman Marcus (2019)
18 adhered 13 violated
IKEA (2019)
17 adhered 16 violated
Disney Store (2019)
17 adhered 9 violated
Cabela's (2019)
16 adhered 10 violated
Sephora (2019)
16 adhered 8 violated
Gap (2019)
16 adhered 6 violated
Victoria's Secret (2019)
16 adhered 6 violated
Northern Tool (2019)
15 adhered 17 violated
Musician's Friend (2019)
14 adhered 6 violated
Rakuten (2019)
14 adhered 14 violated
Hayneedle (2019)
11 adhered 13 violated
Nordstrom (2019)
10 adhered 9 violated
Marks & Spencer (2019)
10 adhered 14 violated
TigerDirect (2019)
10 adhered 10 violated
REI (2019)
10 adhered 4 violated
ASOS (2019)
9 adhered 4 violated
Ann Taylor (2019)
9 adhered 11 violated
REI (2019)
8 adhered 2 violated
Walgreens (2019)
7 adhered 10 violated
Costco (2019)
7 adhered 14 violated
Foot Locker (2019)
5 adhered 3 violated
Zalando (2019)
3 adhered 4 violated
Bass Pro Shops (2019)
3 adhered 3 violated
L.L. Bean (2019)
2 adhered 1 violated
Argos (2019)
1 adhered 0 violated
Etsy (2019)
0 adhered 1 violated
American Eagle Outfitters (2018)
41 adhered 14 violated
Home Depot (2018)
32 adhered 13 violated
John Lewis (2018)
31 adhered 14 violated
Adidas (2018)
29 adhered 11 violated
Overstock (2018)
26 adhered 22 violated
Best Buy (2018)
23 adhered 8 violated
Sears (2018)
22 adhered 11 violated
IKEA (2018)
22 adhered 11 violated
HP (2018)
21 adhered 4 violated
Target (2018)
21 adhered 6 violated
Newegg (2018)
20 adhered 8 violated
Debenhams (2018)
20 adhered 10 violated
Marks & Spencer (2018)
19 adhered 7 violated
Urban Outfitters (2018)
18 adhered 8 violated
Apple Inc. (2018)
18 adhered 2 violated
B&H Photo (2018)
18 adhered 4 violated
Nike (2018)
17 adhered 2 violated
Crutchfield (2018)
17 adhered 10 violated
Lowe's (2018)
17 adhered 17 violated
Wayfair (2018)
17 adhered 12 violated
Staples (2018)
16 adhered 6 violated
Kohl's (2018)
16 adhered 17 violated
Tesco (2018)
16 adhered 13 violated
Microsoft (2018)
15 adhered 10 violated
Office Depot (2018)
15 adhered 8 violated
Build.com (2018)
15 adhered 4 violated
Walmart (2018)
15 adhered 5 violated
Dell (2018)
14 adhered 10 violated
Crate & Barrel (2018)
14 adhered 6 violated
Macy's (2018)
13 adhered 7 violated
ASOS (2018)
10 adhered 3 violated
Grainger (2018)
7 adhered 11 violated
Zalando (2018)
4 adhered 2 violated
Argos (2018)
2 adhered 0 violated
Williams-Sonoma (2018)
0 adhered 1 violated
American Eagle Outfitters (2016)
43 adhered 27 violated
Home Depot (2016)
29 adhered 12 violated
Bass Pro Shops (2016)
27 adhered 19 violated
Overstock (2016)
23 adhered 30 violated
Nike (2016)
23 adhered 22 violated
Staples (2016)
23 adhered 13 violated
Crutchfield (2016)
17 adhered 5 violated
Crate & Barrel (2016)
17 adhered 15 violated
Etsy (2016)
16 adhered 11 violated
Newegg (2016)
16 adhered 10 violated
Apple (2016)
14 adhered 21 violated
Cabela's (2016)
14 adhered 14 violated
Wayfair (2016)
14 adhered 9 violated
Toys'R'Us (2016)
12 adhered 19 violated
Foot Locker (2016)
12 adhered 17 violated
TigerDirect (2016)
11 adhered 21 violated
Gap (2016)
11 adhered 19 violated
Victoria’s Secret (2016)
11 adhered 19 violated
Macy's (2016)
11 adhered 21 violated
Walgreens (2016)
10 adhered 15 violated
Neiman Marcus (2016)
9 adhered 15 violated
Bass Pro Shops (2016)
9 adhered 13 violated
J.C. Penney (2016)
8 adhered 12 violated
Northern Tool (2016)
8 adhered 13 violated
Target (2016)
8 adhered 7 violated
L.L. Bean (2016)
6 adhered 8 violated
Williams-Sonoma (2016)
5 adhered 6 violated
REI (2016)
3 adhered 1 violated
Target (2016)
2 adhered 2 violated