On this page there’s 41 highlights (view in Baymard Premium) outlining what KFC are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 650 billing address examples.)

The screenshot was taken on March 17, 2022 and depicts KFC’s Billing Address. In total, we’ve reviewed 39 of KFC’s page designs. To see them all, visit the full KFC UX case study.