On this page there’s 47 highlights (view in Baymard Premium) outlining what Backcountry are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 650 billing address examples.)

The screenshot was taken on March 17, 2023 and depicts Backcountry’s Billing Address. In total, we’ve reviewed 39 of Backcountry’s page designs. To see them all, visit the full Backcountry UX case study.