On this page there’s 12 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 650 billing address examples.)

The screenshot was taken on June 12, 2024 and depicts GAP’s Billing Address. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.