This is a usability benchmark of the checkout experience of 150 major e-commerce sites. You’re currently navigating by page design (Billing address). You can also navigate by site reviews.
On this page there’s 4 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken May 4, 2016 and depicts REI's Billing address.
In total, 11 REI page designs have been benchmarked across 134 usability guidelines from the Cart & Checkout research study. See full REI case study.
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