On this page there’s 15 highlights (view in Baymard Premium) outlining what ASOS are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 648 billing address examples.)

The screenshot was taken on September 9, 2021 and depicts ASOS’ Billing Address. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.