You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
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This is a usability benchmark of the checkout process of 150 top e-commerce sites. You’re currently navigating by checkout step (Cart). You can also navigate by case studies.

In this checkout step there's 5 highlights (pro only) outlining what Gap are doing right and wrong. The screenshot was taken March 13, 2012 and depicts Gap's Cart.

In total, 7 of Gap's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Gap case study.

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