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What’s this? Here you’ll find 60 annotated “Cart” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
If the Shopping Cart step is not carefully crafted, a large proportion of users will be off to a very bad start, or may not even initiate the checkout but simply abandon their items at the cart step. For example, our quantitative study reveals that 23% of all US online shoppers have abandoned orders in the past quarter solely because they weren’t given an upfront estimate of the total order cost.
More ‘Cart’ Insights
- Several sites however have a shopping cart design that has severe usability issues. For example, 58% of sites have a cart design that actively hinders users trying to use the cart as a comparison tool (which is a problem as many users use the cart as “a tool to temporarily save items of interest”). And 86% of sites make it difficult to update cart quantities (50%) or remove items (36%).
Learn More: Besides exploring the 60 “Shopping Cart step” design examples below, you may also want to read our related articles “Auto-Update User’s Cart Quantity Changes and Allow ‘Quantity 0’ – 86% Don’t” and “Why 68% of Users Abandon Their Cart”.
Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Adidas (2018)
11 adhered 5 violated
Tesco (2018)
10 adhered 6 violated
Marks & Spencer (2018)
10 adhered 4 violated
IKEA (2018)
10 adhered 10 violated
Argos (2018)
8 adhered 7 violated
H&M (2018)
8 adhered 5 violated
John Lewis (2018)
8 adhered 6 violated
Zalando (2018)
8 adhered 3 violated
Debenhams (2018)
7 adhered 5 violated
ASOS (2018)
6 adhered 2 violated
Staples (2016)
19 adhered 2 violated
Sears (2016)
18 adhered 2 violated
Lowe's (2016)
16 adhered 5 violated
Neiman Marcus (2016)
15 adhered 17 violated
J.C. Penney (2016)
15 adhered 6 violated
Office Depot (2016)
15 adhered 6 violated
Crate & Barrel (2016)
13 adhered 7 violated
Best Buy (2016)
12 adhered 7 violated
Home Depot (2016)
12 adhered 8 violated
Nordstrom (2016)
12 adhered 5 violated
Nike (2016)
11 adhered 7 violated
Apple (2016)
11 adhered 4 violated
Macy's (2016)
11 adhered 7 violated
Overstock (2016)
10 adhered 5 violated
Grainger (2016)
10 adhered 8 violated
Build.com (2016)
10 adhered 11 violated
Wayfair (2016)
10 adhered 6 violated
Target (2016)
10 adhered 5 violated
Walmart (2016)
10 adhered 6 violated
Toys'R'Us (2016)
9 adhered 11 violated
B&H Photo (2016)
9 adhered 5 violated
Crutchfield (2016)
9 adhered 5 violated
Disney (2016)
9 adhered 6 violated
Kohl's (2016)
9 adhered 7 violated
Williams-Sonoma (2016)
9 adhered 6 violated
American Eagle Outfitters (2016)
9 adhered 6 violated
Dell (2016)
8 adhered 12 violated
Walgreens (2016)
8 adhered 9 violated
Bass Pro Shops (2016)
8 adhered 7 violated
Northern Tool (2016)
8 adhered 4 violated
Foot Locker (2016)
8 adhered 12 violated
Sephora (2016)
8 adhered 6 violated
Newegg (2016)
8 adhered 19 violated
Ann Taylor (2016)
7 adhered 10 violated
Gilt (2016)
7 adhered 9 violated
Cabela's (2016)
7 adhered 5 violated
Gap (2016)
7 adhered 9 violated
REI (2016)
7 adhered 6 violated
Costco (2016)
6 adhered 2 violated
Etsy (2016)
6 adhered 6 violated
Microsoft (2016)
6 adhered 6 violated
Rakuten (2016)
6 adhered 10 violated
Amazon (2016)
6 adhered 8 violated
L.L. Bean (2016)
6 adhered 10 violated
HP (2016)
5 adhered 8 violated
Urban Outfitters (2016)
5 adhered 6 violated
TigerDirect (2016)
4 adhered 7 violated
Victoria’s Secret (2016)
4 adhered 7 violated
Hayneedle (2016)
4 adhered 9 violated
Musician's Friend (2016)
2 adhered 6 violated