Page Types Overview

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60 design examples manually annotated by Baymard researchers

Staples

19 adhered 2 violated

Sears

18 adhered 2 violated

Lowe's

16 adhered 5 violated

Neiman Marcus

15 adhered 17 violated

J.C. Penney

15 adhered 6 violated

Office Depot

15 adhered 6 violated

Crate & Barrel

13 adhered 7 violated

Best Buy

12 adhered 7 violated

Home Depot

12 adhered 8 violated

Nordstrom

12 adhered 5 violated

Adidas

11 adhered 5 violated

Nike

11 adhered 7 violated

Apple

11 adhered 4 violated

Macy's

11 adhered 7 violated

Tesco

10 adhered 6 violated

Marks & Spencer

10 adhered 4 violated

IKEA

10 adhered 10 violated

Overstock

10 adhered 5 violated

Grainger

10 adhered 8 violated

Build.com

10 adhered 11 violated

Wayfair

10 adhered 6 violated

Target

10 adhered 5 violated

Walmart

10 adhered 6 violated

Toys'R'Us

9 adhered 11 violated

B&H Photo

9 adhered 5 violated

Crutchfield

9 adhered 5 violated

Disney

9 adhered 6 violated

Kohl's

9 adhered 7 violated

Williams-Sonoma

9 adhered 6 violated

American Eagle Outfitters

9 adhered 6 violated

Argos

8 adhered 7 violated

H&M

8 adhered 5 violated

John Lewis

8 adhered 6 violated

Zalando

8 adhered 3 violated

Dell

8 adhered 12 violated

Walgreens

8 adhered 9 violated

Bass Pro Shops

8 adhered 7 violated

Northern Tool

8 adhered 4 violated

Foot Locker

8 adhered 12 violated

Sephora

8 adhered 6 violated

Newegg

8 adhered 19 violated

Debenhams

7 adhered 5 violated

Ann Taylor

7 adhered 10 violated

Gilt

7 adhered 9 violated

Cabela's

7 adhered 5 violated

Gap

7 adhered 9 violated

REI

7 adhered 6 violated

ASOS

6 adhered 2 violated

Costco

6 adhered 2 violated

Etsy

6 adhered 6 violated

Microsoft

6 adhered 6 violated

Rakuten

6 adhered 10 violated

Amazon

6 adhered 8 violated

L.L. Bean

6 adhered 10 violated

HP

5 adhered 8 violated

Urban Outfitters

5 adhered 6 violated

TigerDirect

4 adhered 7 violated

Victoria’s Secret

4 adhered 7 violated

Hayneedle

4 adhered 9 violated

Musician's Friend

2 adhered 6 violated