Page Types Overview

Cart

60 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 60 annotated “Cart” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

If the Shopping Cart step is not carefully crafted, a large proportion of users will be off to a very bad start, or may not even initiate the checkout but simply abandon their items at the cart step. For example, our quantitative study reveals that 23% of all US online shoppers have abandoned orders in the past quarter solely because they weren’t given an upfront estimate of the total order cost.

More ‘Cart’ Insights

  • Several sites however have a shopping cart design that has severe usability issues. For example, 58% of sites have a cart design that actively hinders users trying to use the cart as a comparison tool (which is a problem as many users use the cart as “a tool to temporarily save items of interest”). And 86% of sites make it difficult to update cart quantities (50%) or remove items (36%).

Learn More: Besides exploring the 60 “Shopping Cart step” design examples below, you may also want to read our related articles “Auto-Update User’s Cart Quantity Changes and Allow ‘Quantity 0’ – 86% Don’t” and “Why 68% of Users Abandon Their Cart”.

Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Adidas (2018)

11 adhered 5 violated

Tesco (2018)

10 adhered 6 violated

Marks & Spencer (2018)

10 adhered 4 violated

IKEA (2018)

10 adhered 10 violated

Argos (2018)

8 adhered 7 violated

H&M (2018)

8 adhered 5 violated

John Lewis (2018)

8 adhered 6 violated

Zalando (2018)

8 adhered 3 violated

Debenhams (2018)

7 adhered 5 violated

ASOS (2018)

6 adhered 2 violated

Staples (2016)

19 adhered 2 violated

Sears (2016)

18 adhered 2 violated

Lowe's (2016)

16 adhered 5 violated

Neiman Marcus (2016)

15 adhered 17 violated

J.C. Penney (2016)

15 adhered 6 violated

Office Depot (2016)

15 adhered 6 violated

Crate & Barrel (2016)

13 adhered 7 violated

Best Buy (2016)

12 adhered 7 violated

Home Depot (2016)

12 adhered 8 violated

Nordstrom (2016)

12 adhered 5 violated

Nike (2016)

11 adhered 7 violated

Apple (2016)

11 adhered 4 violated

Macy's (2016)

11 adhered 7 violated

Overstock (2016)

10 adhered 5 violated

Grainger (2016)

10 adhered 8 violated

Build.com (2016)

10 adhered 11 violated

Wayfair (2016)

10 adhered 6 violated

Target (2016)

10 adhered 5 violated

Walmart (2016)

10 adhered 6 violated

Toys'R'Us (2016)

9 adhered 11 violated

B&H Photo (2016)

9 adhered 5 violated

Crutchfield (2016)

9 adhered 5 violated

Disney (2016)

9 adhered 6 violated

Kohl's (2016)

9 adhered 7 violated

Williams-Sonoma (2016)

9 adhered 6 violated

American Eagle Outfitters (2016)

9 adhered 6 violated

Dell (2016)

8 adhered 12 violated

Walgreens (2016)

8 adhered 9 violated

Bass Pro Shops (2016)

8 adhered 7 violated

Northern Tool (2016)

8 adhered 4 violated

Foot Locker (2016)

8 adhered 12 violated

Sephora (2016)

8 adhered 6 violated

Newegg (2016)

8 adhered 19 violated

Ann Taylor (2016)

7 adhered 10 violated

Gilt (2016)

7 adhered 9 violated

Cabela's (2016)

7 adhered 5 violated

Gap (2016)

7 adhered 9 violated

REI (2016)

7 adhered 6 violated

Costco (2016)

6 adhered 2 violated

Etsy (2016)

6 adhered 6 violated

Microsoft (2016)

6 adhered 6 violated

Rakuten (2016)

6 adhered 10 violated

Amazon (2016)

6 adhered 8 violated

L.L. Bean (2016)

6 adhered 10 violated

HP (2016)

5 adhered 8 violated

Urban Outfitters (2016)

5 adhered 6 violated

TigerDirect (2016)

4 adhered 7 violated

Victoria’s Secret (2016)

4 adhered 7 violated

Hayneedle (2016)

4 adhered 9 violated

Musician's Friend (2016)

2 adhered 6 violated