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Cart

208 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 208 annotated “Cart” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

If the Shopping Cart step is not carefully crafted, a large proportion of users will be off to a very bad start, or may not even initiate the checkout but simply abandon their items at the cart step. For example, our quantitative study reveals that 23% of all US online shoppers have abandoned orders in the past quarter solely because they weren’t given an upfront estimate of the total order cost.

More ‘Cart’ Insights

  • Several sites however have a shopping cart design that has severe usability issues. For example, 58% of sites have a cart design that actively hinders users trying to use the cart as a comparison tool (which is a problem as many users use the cart as “a tool to temporarily save items of interest”). And 86% of sites make it difficult to update cart quantities (50%) or remove items (36%).

  • Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Cart implementations.

  • Learn More: Besides exploring the 208 “Shopping Cart step” design examples below, you may also want to read our related articles “Auto-Update User’s Cart Quantity Changes and Allow ‘Quantity 0’ – 86% Don’t” and “Why 68% of Users Abandon Their Cart”.

  • Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)

Home Depot (2021)

20 adhered 3 violated

Disney Store (2021)

19 adhered 7 violated

Kohl's (2021)

18 adhered 6 violated

Neiman Marcus (2021)

17 adhered 4 violated

Foot Locker (2021)

14 adhered 6 violated

Apple (2021)

14 adhered 5 violated

Cabela's (2021)

14 adhered 12 violated

Lowe's (2021)

14 adhered 6 violated

HP (2021)

13 adhered 11 violated

REI (2021)

13 adhered 3 violated

Office Depot (2021)

13 adhered 6 violated

Target (2021)

13 adhered 9 violated

IKEA (2021)

12 adhered 8 violated

Sears (2021)

12 adhered 8 violated

Victoria's Secret (2021)

12 adhered 8 violated

Newegg (2021)

11 adhered 3 violated

Etsy (2021)

11 adhered 3 violated

J.C. Penney (2021)

11 adhered 6 violated

TAG Heuer (2021)

11 adhered 2 violated

Crate & Barrel (2021)

11 adhered 6 violated

Macy's (2021)

11 adhered 7 violated

Staples (2021)

11 adhered 7 violated

Crutchfield (2021)

11 adhered 4 violated

Walmart (2021)

10 adhered 4 violated

Van Cleef & Arpels (2021)

10 adhered 2 violated

Build.com (2021)

10 adhered 7 violated

Nordstrom (2021)

10 adhered 4 violated

Walgreens (2021)

9 adhered 6 violated

GAP (2021)

9 adhered 8 violated

Urban Outfitters (2021)

9 adhered 5 violated

Hayneedle (2021)

9 adhered 8 violated

Chanel (2021)

8 adhered 4 violated

Bang & Olufsen (2021)

8 adhered 7 violated

Jimmy Choo (2021)

8 adhered 5 violated

L.L. Bean (2021)

8 adhered 5 violated

Grainger (2021)

8 adhered 3 violated

Wayfair (2021)

8 adhered 3 violated

B&H Photo (2021)

8 adhered 6 violated

Amazon (2021)

7 adhered 3 violated

H&M (2021)

7 adhered 6 violated

Argos (2021)

7 adhered 5 violated

John Lewis (2021)

7 adhered 3 violated

Zalando (2021)

7 adhered 6 violated

Dell (2021)

7 adhered 6 violated

Overstock.com (2021)

7 adhered 5 violated

American Eagle Outfitters (2021)

7 adhered 5 violated

ASOS (2021)

7 adhered 5 violated

Smyths (2021)

7 adhered 4 violated

Marks & Spencer (2021)

6 adhered 5 violated

Best Buy (2021)

6 adhered 6 violated

Nike (2021)

6 adhered 10 violated

Northern Tool (2021)

6 adhered 4 violated

The Vitamin Shoppe (2021)

6 adhered 9 violated

Ulta Beauty (2021)

6 adhered 4 violated

Tesco (2021)

5 adhered 5 violated

Gilt (2021)

5 adhered 5 violated

Adidas (2021)

5 adhered 5 violated

Costco (2021)

5 adhered 5 violated

Microsoft (2021)

5 adhered 4 violated

Gucci (2021)

5 adhered 8 violated

Williams-Sonoma (2021)

5 adhered 7 violated

Zooplus (2021)

5 adhered 4 violated

Vitamin World (2021)

5 adhered 5 violated

CVS (2021)

5 adhered 5 violated

Bell (2021)

5 adhered 3 violated

Verizon (2021)

5 adhered 5 violated

Musician's Friend (2021)

4 adhered 8 violated

Chewy (2021)

4 adhered 3 violated

Guitar Center (2021)

4 adhered 6 violated

Thomann (2021)

4 adhered 6 violated

Dick's Sporting Goods (2021)

4 adhered 5 violated

Shop Apotheke (2021)

4 adhered 4 violated

Debenhams (2021)

3 adhered 7 violated

Louis Vuitton (2021)

3 adhered 7 violated

Lego (2021)

3 adhered 8 violated

Fresh Direct (2021)

3 adhered 2 violated

Vodafone UK (2021)

3 adhered 4 violated

Sephora (2021)

2 adhered 11 violated

Sports Direct (2021)

2 adhered 7 violated

Peapod (2021)

2 adhered 3 violated

Albertsons (2021)

2 adhered 3 violated

Ocado (2021)

2 adhered 4 violated

Orange (2021)

1 adhered 6 violated

Sainsbury's (2021)

0 adhered 8 violated

Cole-Parmer (2020)

2 adhered 1 violated

Thermofischer (2020)

0 adhered 3 violated

Arrow (2020)

0 adhered 3 violated

Hitachi UK (2020)

0 adhered 3 violated

Berlin Packaging (2020)

0 adhered 2 violated

Neiman Marcus (2019)

15 adhered 13 violated

J.C. Penney (2019)

13 adhered 7 violated

Disney Store (2019)

12 adhered 11 violated

Foot Locker (2019)

12 adhered 6 violated

L.L. Bean (2019)

12 adhered 3 violated

Victoria's Secret (2019)

11 adhered 8 violated

Nordstrom (2019)

10 adhered 7 violated

Ann Taylor (2019)

10 adhered 8 violated

REI (2019)

10 adhered 4 violated

H&M (2019)

9 adhered 4 violated

Amazon (2019)

9 adhered 5 violated

Debenhams (2019)

8 adhered 3 violated

Adidas (2019)

8 adhered 6 violated

Argos (2019)

7 adhered 8 violated

Zalando (2019)

7 adhered 6 violated

Walgreens (2019)

7 adhered 6 violated

Bass Pro Shops (2019)

7 adhered 9 violated

Gap (2019)

7 adhered 8 violated

IKEA (2019)

6 adhered 9 violated

John Lewis (2019)

6 adhered 5 violated

Tesco (2019)

5 adhered 5 violated

Marks & Spencer (2019)

5 adhered 5 violated

ASOS (2019)

5 adhered 7 violated

Sephora (2019)

5 adhered 7 violated

Hayneedle (2019)

5 adhered 6 violated

Northern Tool (2019)

5 adhered 5 violated

Rakuten (2019)

5 adhered 3 violated

Musician's Friend (2019)

4 adhered 7 violated

TigerDirect (2019)

4 adhered 8 violated

Cabela's (2019)

4 adhered 5 violated

Etsy (2019)

4 adhered 7 violated

Gilt (2019)

3 adhered 4 violated

Costco (2019)

3 adhered 5 violated

Overstock (2018)

14 adhered 4 violated

Crutchfield (2018)

13 adhered 2 violated

Staples (2018)

13 adhered 6 violated

Sears (2018)

13 adhered 1 violated

Apple Inc. (2018)

11 adhered 4 violated

Build.com (2018)

11 adhered 5 violated

Adidas (2018)

11 adhered 5 violated

Nike (2018)

10 adhered 6 violated

Urban Outfitters (2018)

10 adhered 5 violated

HP (2018)

10 adhered 11 violated

Office Depot (2018)

10 adhered 6 violated

Tesco (2018)

10 adhered 6 violated

Marks & Spencer (2018)

10 adhered 4 violated

IKEA (2018)

10 adhered 10 violated

Best Buy (2018)

9 adhered 6 violated

B&H Photo (2018)

9 adhered 2 violated

Lowe's (2018)

9 adhered 8 violated

Crate & Barrel (2018)

9 adhered 6 violated

Macy's (2018)

9 adhered 5 violated

Walmart (2018)

9 adhered 5 violated

Kohl's (2018)

9 adhered 3 violated

Target (2018)

9 adhered 3 violated

Newegg (2018)

8 adhered 6 violated

Argos (2018)

8 adhered 7 violated

H&M (2018)

8 adhered 5 violated

John Lewis (2018)

8 adhered 6 violated

Zalando (2018)

8 adhered 3 violated

Microsoft (2018)

7 adhered 7 violated

Wayfair (2018)

7 adhered 3 violated

Williams Sonoma (2018)

7 adhered 5 violated

Debenhams (2018)

7 adhered 5 violated

Home Depot (2018)

6 adhered 6 violated

ASOS (2018)

6 adhered 2 violated

American Eagle Outfitters (2018)

5 adhered 5 violated

Dell (2018)

5 adhered 4 violated

Grainger (2018)

5 adhered 4 violated

Staples (2016)

19 adhered 2 violated

Sears (2016)

18 adhered 2 violated

Lowe's (2016)

16 adhered 5 violated

Neiman Marcus (2016)

15 adhered 17 violated

J.C. Penney (2016)

15 adhered 6 violated

Office Depot (2016)

15 adhered 6 violated

Crate & Barrel (2016)

13 adhered 7 violated

Best Buy (2016)

12 adhered 7 violated

Home Depot (2016)

12 adhered 8 violated

Nordstrom (2016)

12 adhered 5 violated

Nike (2016)

11 adhered 7 violated

Apple (2016)

11 adhered 4 violated

Macy's (2016)

11 adhered 7 violated

Overstock (2016)

10 adhered 5 violated

Grainger (2016)

10 adhered 8 violated

Build.com (2016)

10 adhered 11 violated

Wayfair (2016)

10 adhered 6 violated

Target (2016)

10 adhered 5 violated

Walmart (2016)

10 adhered 6 violated

Toys'R'Us (2016)

9 adhered 10 violated

B&H Photo (2016)

9 adhered 5 violated

Crutchfield (2016)

9 adhered 5 violated

Disney (2016)

9 adhered 6 violated

Kohl's (2016)

9 adhered 7 violated

Williams Sonoma (2016)

9 adhered 6 violated

American Eagle Outfitters (2016)

9 adhered 6 violated

Dell (2016)

8 adhered 12 violated

Walgreens (2016)

8 adhered 9 violated

Bass Pro Shops (2016)

8 adhered 7 violated

Northern Tool (2016)

8 adhered 4 violated

Foot Locker (2016)

8 adhered 12 violated

Sephora (2016)

8 adhered 6 violated

Newegg (2016)

8 adhered 19 violated

Ann Taylor (2016)

7 adhered 10 violated

Gilt (2016)

7 adhered 9 violated

Cabela's (2016)

7 adhered 5 violated

Gap (2016)

7 adhered 9 violated

REI (2016)

7 adhered 6 violated

Costco (2016)

6 adhered 2 violated

Etsy (2016)

6 adhered 6 violated

Microsoft (2016)

6 adhered 6 violated

Rakuten (2016)

6 adhered 10 violated

Amazon (2016)

6 adhered 8 violated

L.L. Bean (2016)

6 adhered 10 violated

HP (2016)

5 adhered 8 violated

Urban Outfitters (2016)

5 adhered 6 violated

TigerDirect (2016)

4 adhered 7 violated

Victoria’s Secret (2016)

4 adhered 7 violated

Hayneedle (2016)

4 adhered 9 violated

Musician's Friend (2016)

2 adhered 6 violated

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