What’s this? Here you’ll find 124 annotated “Cart” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
If the Shopping Cart step is not carefully crafted, a large proportion of users will be off to a very bad start, or may not even initiate the checkout but simply abandon their items at the cart step. For example, our quantitative study reveals that 23% of all US online shoppers have abandoned orders in the past quarter solely because they weren’t given an upfront estimate of the total order cost.
More ‘Cart’ Insights
Several sites however have a shopping cart design that has severe usability issues. For example, 58% of sites have a cart design that actively hinders users trying to use the cart as a comparison tool (which is a problem as many users use the cart as “a tool to temporarily save items of interest”). And 86% of sites make it difficult to update cart quantities (50%) or remove items (36%).
Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Cart implementations.
Learn More: Besides exploring the 124 “Shopping Cart step” design examples below, you may also want to read our related articles “Auto-Update User’s Cart Quantity Changes and Allow ‘Quantity 0’ – 86% Don’t” and “Why 68% of Users Abandon Their Cart”.
Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 61,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Cole-Parmer (2020)
2 adhered 1 violated
Thermofischer (2020)
0 adhered 3 violated
Arrow (2020)
0 adhered 3 violated
Hitachi UK (2020)
0 adhered 3 violated
Berlin Packaging (2020)
0 adhered 2 violated
Neiman Marcus (2019)
15 adhered 13 violated
J.C. Penney (2019)
13 adhered 7 violated
Disney Store (2019)
12 adhered 11 violated
Foot Locker (2019)
12 adhered 6 violated
L.L. Bean (2019)
12 adhered 3 violated
Victoria's Secret (2019)
11 adhered 8 violated
Nordstrom (2019)
10 adhered 7 violated
Ann Taylor (2019)
10 adhered 8 violated
REI (2019)
10 adhered 4 violated
H&M (2019)
9 adhered 4 violated
Amazon (2019)
9 adhered 5 violated
Debenhams (2019)
8 adhered 3 violated
Adidas (2019)
8 adhered 6 violated
Argos (2019)
7 adhered 8 violated
Zalando (2019)
7 adhered 6 violated
Walgreens (2019)
7 adhered 6 violated
Bass Pro Shops (2019)
7 adhered 9 violated
Gap (2019)
7 adhered 8 violated
IKEA (2019)
6 adhered 9 violated
John Lewis (2019)
6 adhered 5 violated
Tesco (2019)
5 adhered 5 violated
Marks & Spencer (2019)
5 adhered 5 violated
ASOS (2019)
5 adhered 7 violated
Sephora (2019)
5 adhered 7 violated
Hayneedle (2019)
5 adhered 6 violated
Northern Tool (2019)
5 adhered 5 violated
Rakuten (2019)
5 adhered 3 violated
Musician's Friend (2019)
4 adhered 7 violated
TigerDirect (2019)
4 adhered 8 violated
Cabela's (2019)
4 adhered 5 violated
Etsy (2019)
4 adhered 7 violated
Gilt (2019)
3 adhered 4 violated
Costco (2019)
3 adhered 5 violated
Overstock (2018)
14 adhered 4 violated
Crutchfield (2018)
13 adhered 2 violated
Staples (2018)
13 adhered 6 violated
Sears (2018)
13 adhered 1 violated
Apple Inc. (2018)
11 adhered 4 violated
Build.com (2018)
11 adhered 5 violated
Adidas (2018)
11 adhered 5 violated
Nike (2018)
10 adhered 6 violated
Urban Outfitters (2018)
10 adhered 5 violated
HP (2018)
10 adhered 11 violated
Office Depot (2018)
10 adhered 6 violated
Tesco (2018)
10 adhered 6 violated
Marks & Spencer (2018)
10 adhered 4 violated
IKEA (2018)
10 adhered 10 violated
Best Buy (2018)
9 adhered 6 violated
B&H Photo (2018)
9 adhered 2 violated
Lowe's (2018)
9 adhered 8 violated
Crate & Barrel (2018)
9 adhered 6 violated
Macy's (2018)
9 adhered 5 violated
Walmart (2018)
9 adhered 5 violated
Kohl's (2018)
9 adhered 3 violated
Target (2018)
9 adhered 3 violated
Newegg (2018)
8 adhered 6 violated
Argos (2018)
8 adhered 7 violated
H&M (2018)
8 adhered 5 violated
John Lewis (2018)
8 adhered 6 violated
Zalando (2018)
8 adhered 3 violated
Microsoft (2018)
7 adhered 7 violated
Wayfair (2018)
7 adhered 3 violated
Williams Sonoma (2018)
7 adhered 5 violated
Debenhams (2018)
7 adhered 5 violated
Home Depot (2018)
6 adhered 6 violated
ASOS (2018)
6 adhered 2 violated
American Eagle Outfitters (2018)
5 adhered 5 violated
Dell (2018)
5 adhered 4 violated
Grainger (2018)
5 adhered 4 violated
Staples (2016)
19 adhered 2 violated
Sears (2016)
18 adhered 2 violated
Lowe's (2016)
16 adhered 5 violated
Neiman Marcus (2016)
15 adhered 17 violated
J.C. Penney (2016)
15 adhered 6 violated
Office Depot (2016)
15 adhered 6 violated
Crate & Barrel (2016)
13 adhered 7 violated
Best Buy (2016)
12 adhered 7 violated
Home Depot (2016)
12 adhered 8 violated
Nordstrom (2016)
12 adhered 5 violated
Nike (2016)
11 adhered 7 violated
Apple (2016)
11 adhered 4 violated
Macy's (2016)
11 adhered 7 violated
Overstock (2016)
10 adhered 5 violated
Grainger (2016)
10 adhered 8 violated
Build.com (2016)
10 adhered 11 violated
Wayfair (2016)
10 adhered 6 violated
Target (2016)
10 adhered 5 violated
Walmart (2016)
10 adhered 6 violated
Toys'R'Us (2016)
9 adhered 10 violated
B&H Photo (2016)
9 adhered 5 violated
Crutchfield (2016)
9 adhered 5 violated
Disney (2016)
9 adhered 6 violated
Kohl's (2016)
9 adhered 7 violated
Williams Sonoma (2016)
9 adhered 6 violated
American Eagle Outfitters (2016)
9 adhered 6 violated
Dell (2016)
8 adhered 12 violated
Walgreens (2016)
8 adhered 9 violated
Bass Pro Shops (2016)
8 adhered 7 violated
Northern Tool (2016)
8 adhered 4 violated
Foot Locker (2016)
8 adhered 12 violated
Sephora (2016)
8 adhered 6 violated
Newegg (2016)
8 adhered 19 violated
Ann Taylor (2016)
7 adhered 10 violated
Gilt (2016)
7 adhered 9 violated
Cabela's (2016)
7 adhered 5 violated
Gap (2016)
7 adhered 9 violated
REI (2016)
7 adhered 6 violated
Costco (2016)
6 adhered 2 violated
Etsy (2016)
6 adhered 6 violated
Microsoft (2016)
6 adhered 6 violated
Rakuten (2016)
6 adhered 10 violated
Amazon (2016)
6 adhered 8 violated
L.L. Bean (2016)
6 adhered 10 violated
HP (2016)
5 adhered 8 violated
Urban Outfitters (2016)
5 adhered 6 violated
TigerDirect (2016)
4 adhered 7 violated
Victoria’s Secret (2016)
4 adhered 7 violated
Hayneedle (2016)
4 adhered 9 violated
Musician's Friend (2016)
2 adhered 6 violated