You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout experience of 150 major e-commerce sites. You’re currently navigating by page design (Cart). You can also navigate by site reviews.

On this page there’s 3 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken March 20, 2012 and depicts REI's Cart.

In total, 5 REI page designs have been benchmarked across 63 usability guidelines from the Checkout Process research study. See full REI case study.