On this page there’s 4 highlights (view in Baymard Premium) outlining what Sephora are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on August 15, 2022 and depicts Sephora’s Cross-Sells. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.