Page Types Overview

Cross-Sells

63 design examples manually annotated by Baymard researchers

Home Depot (2021)

20 adhered 3 violated

Kohl's (2021)

18 adhered 6 violated

Neiman Marcus (2021)

17 adhered 4 violated

Apple (2021)

14 adhered 5 violated

Cabela's (2021)

14 adhered 12 violated

Office Depot (2021)

13 adhered 6 violated

Sears (2021)

12 adhered 8 violated

Victoria's Secret (2021)

12 adhered 8 violated

J.C. Penney (2021)

11 adhered 6 violated

Crate & Barrel (2021)

11 adhered 6 violated

Macy's (2021)

11 adhered 7 violated

Staples (2021)

11 adhered 7 violated

Crutchfield (2021)

11 adhered 4 violated

Walmart (2021)

10 adhered 4 violated

Build.com (2021)

10 adhered 7 violated

Nordstrom (2021)

10 adhered 4 violated

GAP (2021)

9 adhered 8 violated

Urban Outfitters (2021)

9 adhered 5 violated

Jimmy Choo (2021)

8 adhered 5 violated

L.L. Bean (2021)

8 adhered 5 violated

B&H Photo (2021)

8 adhered 6 violated

Amazon (2021)

7 adhered 3 violated

Argos (2021)

7 adhered 5 violated

Overstock.com (2021)

7 adhered 5 violated

American Eagle Outfitters (2021)

7 adhered 5 violated

Nike (2021)

6 adhered 10 violated

The Vitamin Shoppe (2021)

6 adhered 9 violated

Ulta Beauty (2021)

6 adhered 4 violated

Williams-Sonoma (2021)

5 adhered 7 violated

Zooplus (2021)

5 adhered 4 violated

Vitamin World (2021)

5 adhered 5 violated

Guitar Center (2021)

4 adhered 6 violated

Thomann (2021)

4 adhered 6 violated

Shop Apotheke (2021)

4 adhered 4 violated

Lego (2021)

3 adhered 8 violated

Sephora (2021)

2 adhered 11 violated

Chewy (2021)

2 adhered 2 violated

Sports Direct (2021)

2 adhered 7 violated

Ulta Beauty (2021)

2 adhered 0 violated

Best Buy (2021)

1 adhered 2 violated

REI (2021)

1 adhered 2 violated

Dick's Sporting Goods (2021)

1 adhered 0 violated

Vitamin World (2021)

1 adhered 1 violated

Shop Apotheke (2021)

1 adhered 0 violated

CVS (2021)

1 adhered 1 violated

Amazon (2021)

0 adhered 3 violated

Tesco (2021)

0 adhered 2 violated

Costco (2021)

0 adhered 2 violated

Dell (2021)

0 adhered 2 violated

Target (2021)

0 adhered 2 violated

J.C. Penney (2019)

13 adhered 7 violated

Foot Locker (2019)

12 adhered 6 violated

Bass Pro Shops (2019)

7 adhered 9 violated

Ann Taylor (2019)

0 adhered 3 violated

Costco (2019)

0 adhered 1 violated

REI (2019)

0 adhered 2 violated

Amazon (2019)

0 adhered 4 violated

Staples (2016)

19 adhered 2 violated

Crate & Barrel (2016)

13 adhered 7 violated

Build.com (2016)

10 adhered 11 violated

Newegg (2016)

4 adhered 3 violated

Cabela's (2016)

1 adhered 0 violated

Amazon (2016)

0 adhered 5 violated