On this page there’s 2 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 107 cross-sells examples.)
The screenshot was taken on April 24, 2019 and depicts REI’s Cross-Sells. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.