On this page there’s 2 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 13 ‘Checkout: Cross-sell’ design examples.)

The screenshot was taken April 24, 2019 and depicts REI’s Cross-sell. In total, we’ve reviewed 41 of REI’s design elements. To see them all, visit the full REI UX case study.