On this page there’s 16 highlights (view in Baymard Premium) outlining what L.L.Bean are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on May 24, 2021 and depicts L.L.Bean’s Cross-Sells. In total, we’ve reviewed 49 of L.L.Bean’s page designs. To see them all, visit the full L.L.Bean UX case study.