On this page there’s 3 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on June 10, 2021 and depicts REI’s Cross-Sells. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.