On this page there’s 24 highlights (view in Baymard Premium) outlining what Fitbit are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on October 26, 2021 and depicts Fitbit’s Cross-Sells. In total, we’ve reviewed 25 of Fitbit’s page designs. To see them all, visit the full Fitbit UX case study.