On this page there’s 4 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 114 gifting examples.)

The screenshot was taken on November 12, 2025 and depicts Macy’s Gifting. In total, we’ve reviewed 96 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.