Research Catalog

Empower Your E-Commerce UX and Decisions with 130,000+ Hours of UX Research

With Baymard Premium you’ll get full access to 130,000+ hours of UX research findings, all distilled into 650+ design guidelines and 215,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites.

Use Baymard’s comprehensive e-commerce UX research to create “State of the Art” e-commerce experiences, discover which design patterns consistently cause usability issues for users, and see how your UX performance stacks up against leading sites.

Continually Updated Research That Helps Your Organization

  • Speed up and validate design decisions by bringing large-scale UX test insights into all of your decision-making.
  • Consistently develop high-performing e-commerce designs that perform well with end users.
  • See the gap between your performance and leading e-commerce sites, and learn what it will take to create an interface that outperforms them.
  • Avoid going down the wrong path early in the design and development process.
  • Get inspiration from leading and competing e-commerce sites that have excellent UX performance, and learn why they perform well.
  • Augment your UX design decisions towards the rest of your organization with external unbiased research.

Used by 17,500+ UX professionals in organizations like:

Amazon LogoGoogle LogoDeloitte Digital LogoAdidas LogoShopify LogoIKEA LogoAdobe LogoSears LogoT-Mobile / Deutsche Telekom LogoTripadvisor LogoRed Bull LogoLidl LogoStripe LogoDentsu LogoZalando Logo3M LogoPublicis Sapient LogoLenovo Logo

What You’ll Get With Baymard Premium

We’ve distilled our 130,000+ hours of usability testing and UX research into 650+ guidelines.

Each of the 650+ guidelines focuses on a specific aspect, feature, or design pattern of the user experience and documents what consistently causes issues for users and what consistently performs well.

Each guideline offers in-depth test insights on how users behave and interpret a given UI/feature, and provides your team with concrete and actionable advice on how to implement the designs and features that are consistently observed to perform the best with users.

The research is structured into 90+ topics, each containing 5-15 guidelines, that cover every aspect of your online user experience. This supports both when your organization needs to make a complete site redesign, or when you need documentation on how to best design and implement a specific page, a UI component, or feature.


Unrestricted access to our UX benchmark database provides your team with systematic inspiration from 244 leading and competing e-commerce sites, showcasing what performs well with users and what doesn’t – all through real-world examples.

Each of the 244 case studies (US and European sites) provides you with:

  • a complete UX performance drill-down across most of the 650+ guidelines — revealing the sites’ UX strengths and weaknesses,
  • a full annotated walkthrough of the sites’ desktop and mobile user experience, with 300-400 positive and negative UX highlights for each site, illustrating both best- and worst-practice implementations.

The case studies are useful in showing what website elements and designs from leading and competing brands that your organization should, and, more importantly, shouldn’t draw inspiration from.


We continually add new UX research to Baymard Premium — roughly 30,000+ hours per year. This keeps your organization on top of the current design trends, the latest UX research findings, general changes in user behavior, and the current state of the competitive landscape.

We deprecate any guidelines and recommendations if the underlying user behavior or UX issue is no longer observed in large-scale testing.


Unrestricted access to the UX performance benchmark provides you and your team with a comprehensive overview of the current competitive e-commerce UX landscape, identifying industry leaders and common UX pitfalls to stay clear of.

Your team can drill down into detailed UX performance scorecards for today’s leading sites, with 215,000+ weighted UX performance scores and visual explanations of how they perform and stack up.


Self-assess your own site UX to produce a detailed UX performance scorecard, enabling you to see how your site stacks up against the industry, the competition, and ‘state of the art’ user experiences.

The Review Tool builds upon our audit team’s 9 years of experience conducting highly detailed UX audits, and has more than 7,000 site implementation scenarios available as an interactive questionnaire, allowing you and your team to conduct accurate and repeatable UX performance evaluations. The tool also guides you on how to address your site’s UX shortcomings.

You can also assess your prototypes or designs-in-progress to gauge how your individual design changes are improving the overall user experience.

Your team can create an unlimited number of self-assessments in the Review Tool.


140,000+ best- and worst-practice implementation examples, across different industries, illustrate how you can implement each of the 650+ UX guidelines.

The examples are all searchable and performance-verified, and are continuously updated to provide you the latest examples from leading brands and sites.

This allows you to quickly cherry-pick the most relevant inspiration from leading brands and competitors, to use, for example, in meetings with internal stakeholders or clients


Full access to the Page Design tool provides you and your team with 14,000+ full-page design examples, annotated with 140,000+ UX callouts by our UX research team.

This allows your team to systematically gather inspiration for a particular “page type” you are working on — e.g., “no results” pages, product pages, “shipping method” steps, top-level navigation, mobile filtering interfaces, etc.

The Page Design tool also highlights the UX pitfalls you should avoid for each of the 58 page types available.


Depending on your Baymard Premium plan, your team gets between 1 and 6 live 30-minute sessions per year with a Baymard senior UX researcher.

You and your team can use these sessions to get quick and informal external input from a senior Baymard UX researcher on any of your current projects or internal discussions. For example, use a session to get live feedback on existing designs or new prototypes for a specific website component, discuss ideas and challenges specific to your site and organization, etc.

(All calls are confidential and bookable online with 2-3 days notice. If you instead need a complete site audit, see our audit service)


When you sign up, Baymard staff will show you and your team around Baymard Premium in a private live onboarding call.

This onboarding call will ensure that your team hits the ground running, can ask questions, and can easily find the research that best matches the areas of most interest to you.

(All plans except the Personal plan qualify for an onboarding call.)


Unlock the full potential of your UX team and accelerate your individual career with Baymard's UX training and certification platform. The self-paced courses are based on Baymard’s 130,000+hours of UX research.

There’s 3 difficulty levels to match all UX backgrounds and ambitions, from the uninitiated to the UX veteran. Beyond training and certification, there’s also guest lectures from Google, Luke Wroblewski, Paul Boag, Brad Frost, etc.

Training access is only available on the Comprehensive, Specialty, and Organization plans, and costs $300 / year per seat. Largely the same as a conference ticket. (Learn more about UX training)


You can become “UX Certified by Baymard Institute” at 3 levels. You become certified by following the guided UX training program and passing the accompanying exams. Certification ensures a consistently high level of knowledge in your organization and documents your UX expertise externally with (optional) inclusion in Baymard’s public list of certified UXers.

There are 3 levels of UX certification, so there’s a level that matches both people new in the UX field, UX professionals, and the most savvy UX veterans.

Training & certification access is optional and available on the Comprehensive, Specialty, and Organization plans. (Learn more about UX training)


Baymard Premium includes unlimited employees within your company (legal entity) to create a user and access the entire research database. This means you can freely invite developers, product managers, team leads, marketing, and any stakeholders to access the UX research.

Empower your whole organization with UX research, for example:

  • Augment your UX design decisions towards management, e.g., when discussing with managers why a specific UX improvement is needed; you can show them large-scale research on why and how your current implementation is disruptive to end-users (utilizing the 650+ guidelines).
  • Show developers how other sites and competitors have managed to implement a specific UX feature or pattern (utilizing the 140,000+ best practice examples).
  • Submit “UX bugs” as QA tickets using specific UX guidelines as reference and evidence (utilizing the 650+ guidelines).
  • Share the UX performance of your own site with your whole organization & compare it against industry leaders to prioritize your resources and identify the most needed change (utilizing the Review Tool).
  • Educate product and content managers with original research on how end-users consume product imagery, product descriptions, and spec sheets and how even minor content tweaks can substantially impact conversions (utilizing the 650+ guidelines).
  • Allow anyone in your company to participate in the UX video training modules or even participate in UX certification.

Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will Close Director of A/B Testing at Nike.com

Research-Based Findings That Uncover Real User Behavior and UX Pitfalls

Baymard’s research findings are based on 130,000+ hours of testing e-commerce sites. Specifically, they’re based on 4,400+ qualitative moderated in-lab usability test sessions following the “Think Aloud” protocol — real users testing live e-commerce sites — combined with in-lab eye-tracking testing and quantitative studies with 18,397 users.

During testing the desktop and mobile websites from more than 90 leading US and European brands, the test subjects encountered 34,000+ usability issues.

The insight from analyzing these issues has been distilled into 650+ user experience guidelines prioritized by UX impact — providing you with concise design guidelines that will help you improve your site’s UX performance and conversion rate.


Office Depot Logo
Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.
Bryan Trogdon Director of User Experience at Office Depot

How Does Your UX Performance Stack Up to Apple, Walmart, or Zalando?

Using data and insights from usability test findings, Baymard has benchmarked the online shopping experience of 244 top-grossing US and European e-commerce sites across all of the 650+ UX guidelines.

This provides your organization with the most comprehensive e-commerce UX database in the world with 14,000+ manually reviewed pages with more than 215,000+ weighted UX performance scores to compare against. You also get access to 140,000+ best- and worst-practice implementation examples categorized across the 650+ guidelines (searchable & performance-verified).

Baymard’s team of researchers continuously updates the UX benchmark, providing you with the latest design patterns and an accurate picture of the current competitive landscape.


Sears Logo
Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.
Kerry McAleer Former Director of UX Research at Sears

Are you falling behind the competition? Understand how and why with a UX Audit

If you choose the ‘UX Audit Partnership’ plan, Baymard’s team of researchers will conduct a detailed UX audit of your website or app, across 500+ UX parameters relevant to your industry.

The UX audit enables your organization to compare your UX performance directly to leading brands, competitors, and user expectations. Additionally, the audit identifies the top 40 research-backed UX improvements for your site.

Learn more about how to partner with Baymard and get a UX audit of your site or app.

Example of a UX performance chart

Find Research Specific to Your Needs

Baymard’s research is organized into 7 themes, 3 platforms, and 26 industries. Learn more about the UX research below.


B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham Berkowitz B&H Photo

Select a Baymard Premium Plan

Empower your e-commerce UX and organization with Baymard Premium research and tools. Depending on your organization, budget, and needs, there are 4 plans to choose from:

Self-serve research accessServiced research partnership

Compare Features

Starter
$75/ month
$900 billed annually
Comprehensive
$150/ month
$1,800 billed annually
Specialty
$217/ month
$2,600 billed annually
Audit
$1,092/ month
$13,100 billed annually
Start with just the core 35% of the UX research findings100% of the UX research findings for all standard industriesGet access to the specialty industries: SaaS, Food, Travel, Telco, and B2BExtend your UX resources with a UX Partnership. Baymard UX audit your site annually and is on-call year round.
Research Access
Research Database
35%100%100%100%
Number of Users
Unlimited Users(One Legal Entity)Unlimited Users(One Legal Entity)Unlimited Users(One Legal Entity)Unlimited Users(Multiple Legal Entities)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Services
Annual UX Audit of your site
UX performance measure across 500 parameters + 40 top UX issues on your site identified
On-Call UX Support from Baymard
Personal On-Boarding
UX Training & Certification of Employees
$300 per certification seat$300 per certification seat3 certification seats included, then $300 per certification seat
License Terms
Single Legal Entity
Multiple Legal Entities & External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
$500 per screening
Starter|Start with just the core 35% of the UX research findings
$75/ month
$900 billed annually
$75/ month
$900 billed annually
Research Access
Research Database
35%
Number of Users
Unlimited Users(One Legal Entity)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Services
Annual UX Audit of your site
UX performance measure across 500 parameters + 40 top UX issues on your site identified
On-Call UX Support from Baymard
Personal On-Boarding
UX Training & Certification of Employees
License Terms
Single Legal Entity
Multiple Legal Entities & External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
Comprehensive|100% of the UX research findings for all standard industries
$150/ month
$1,800 billed annually
$150/ month
$1,800 billed annually
Research Access
Research Database
100%
Number of Users
Unlimited Users(One Legal Entity)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Services
Annual UX Audit of your site
UX performance measure across 500 parameters + 40 top UX issues on your site identified
On-Call UX Support from Baymard
Personal On-Boarding
UX Training & Certification of Employees
$300 per certification seat
License Terms
Single Legal Entity
Multiple Legal Entities & External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
Specialty|Get access to the specialty industries: SaaS, Food, Travel, Telco, and B2B
$217/ month
$2,600 billed annually
$217/ month
$2,600 billed annually
Research Access
Research Database
100%
Number of Users
Unlimited Users(One Legal Entity)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Services
Annual UX Audit of your site
UX performance measure across 500 parameters + 40 top UX issues on your site identified
On-Call UX Support from Baymard
Personal On-Boarding
UX Training & Certification of Employees
$300 per certification seat
License Terms
Single Legal Entity
Multiple Legal Entities & External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
$500 per screening
Audit|Extend your UX resources with a UX Partnership. Baymard UX audit your site annually and is on-call year round.
$1,092/ month
$13,100 billed annually
$1,092/ month
$13,100 billed annually
Research Access
Research Database
100%
Number of Users
Unlimited Users(Multiple Legal Entities)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Services
Annual UX Audit of your site
UX performance measure across 500 parameters + 40 top UX issues on your site identified
On-Call UX Support from Baymard
Personal On-Boarding
UX Training & Certification of Employees
3 certification seats included, then $300 per certification seat
License Terms
Single Legal Entity
Multiple Legal Entities & External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings

We stand by our research and offer you a 14 day full-refund period if you’re not satisfied. E-mail us at support@baymard.com for a full refund.


It comes down to how many customers the UX research costs can be shared across: industries with higher market concentration have fewer customers to cover the research expense. Most Specialty industries also require more costly research phases. To conduct UX research specific to industries like SaaS, B2B, Food & Grocery, Travel, and Telco, we have to price their access slightly higher.


You get the Baymard Premium toolset and 130,000+ hours of UX research at an annual cost that’s around the same as you’d pay for just 10–40 hours of consulting at a design agency.

Our clients find they get a very significant return on investment if they implement even just a small handful (2-30) of the 650+ UX guidelines.

Even when the gains in UX and conversion rate are set aside, the speed increase and reassurance it adds to the design and development phases deliver value significantly above the subscription cost (e.g., by having systematic research-backed answers & user behavior insights to inform your design challenges, documenting new UX design decisions towards decision-makers, avoid going down the wrong design paths, getting systematic inspiration on best- and worst-practice design patterns, etc.).

If in doubt, see our testimonials from other clients and note that we have a full-refund period within 14-days after signing up.


All listed prices listed in the plan matrix are in USD.

We also accept EURO and GBP if paying by invoice, bank transfer, or PO (options available on the Comprehensive, Specialty, and Enterprise plans).


All of our Baymard Premium plans are billed annually. There is no monthly option. There are two key reasons for this:

  1. Most importantly, we continually update all of the research content and release new research studies. Each year we conduct around 25,000 hours of new large-scale UX testing for Premium – however, in what months during the year those updates are released will be slightly random. Annual billing is the only way to ensure an actual relationship between what Premium users are around to receive the new research and who actually “paid for them”.
  2. Several of the Premium features, such as onboarding calls, private Q&A/feedback sessions, exams & certification, are only possible because we have annual billing.

Note that we offer a 14-day refund period in case you feel there’s nothing of value in Baymard Premium. Most of our clients find that they get a very significant return on their investment if they implement just a small handful (2-30) of the 650+ guidelines on their site – and even when the gains in conversion and UX are set aside, the increases in speed and quality of your design and development phases — by getting accurate and validated answers to design questions at the start of the process, thereby avoiding going down wrong paths — often result in significant value above the subscription cost.

Got questions? Want a demo? Book a call with a Baymard researcher who will answer your questions and show you around Premium.


What Our Clients Say

Baymard’s research is used by 17,500+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.

Amazon LogoGoogle LogoDeloitte Digital LogoAdidas LogoShopify LogoIKEA LogoAdobe LogoSears LogoT-Mobile / Deutsche Telekom LogoTripadvisor LogoRed Bull LogoLidl LogoStripe LogoDentsu LogoZalando Logo3M LogoPublicis Sapient LogoLenovo Logo
Deloitte Digital Logo
Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.
Semion Lapin UX Designer at Deloitte Digital
Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will Close Director of A/B Testing at Nike.com
Office Depot Logo
Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.
Bryan Trogdon Director of User Experience at Office Depot
Hallmark Logo
These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!
Cary Moody Usability Researcher at Hallmark
S3 Stores Logo
We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!
Sergey Vorozhtsov CEO at S3 Stores, Inc.
Clicktale Logo
Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!
Eliza Savov CX Research Team Lead at Clicktale
Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep Agarwal Growth Manager at Google Shopping
Integer Logo
My team loves Baymard Premium and it has become a valuable tool for us. We consult with a number of large brands and manage their eComm (both DTC and eRetail) and your data is amazing, it gives us all the testing data without having to run the tests ourselves. Our clients appreciate us having the depth of knowledge Baymard provides, we’ve used Baymard data multiple times to defend our recommendations and to inform our designs.
Dean Rizzuto UX Director at Integer Group
Author of ‘Don’t Make Me Think’ Logo
Damn. The reports that the @Baymard folks do cost money, but they’re worth it.
Steve Krug Author of ‘Don’t Make Me Think’
Ace Hardware Logo
I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.
Jenny Urban User Experience Director at Ace Hardware
Columbia Sportswear Logo
This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.
Cat Brunson UX Manager at Columbia Sportswear
B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham Berkowitz B&H Photo
Belk Logo
I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. in lab.
Catherine Brunson Customer Experience Strategist at Belk
Lenovo Logo
Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.
Leah Kaufman Senior UX Research Manager at Lenovo
 Blue Acorn iCi Logo
Your company produces an excellent product suite: research, training, contextual examples, and the review tool all in one. It should be core training for most roles in e-commerce focused digital agencies.
Joe Sevits VP of Digital Solutions at Blue Acorn iCi
Kohl’s Logo
I really like the work Baymard Institute does around usability. Their articles often get my Ecom gears turning.
Ryan Finley Site Search Professional at Kohl’s Department Stores
Shopify Logo
We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.
Nicole Papp Merchant Success Manager, Shopify
Steve Johnson Profile Picture
This #ecommerce checkout guide is worth every penny. Highly recommended. #cro http://t.co/FPVAYDr1
Steve Johnson @johnsonstevec
T-Mobile / Deutsche Telekom Logo
Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.
Mirko Sablic EU eTransformation at ​Deutsche Telekom / T-mobile
Etsy Logo
Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.
Alex Wright Director of Research at Etsy
Digital Telepathy Profile Picture
Great UX report on shopping cart checkout forms/process we have used in a few audits recently. http://t.co/vkpeYOAS
Digital Telepathy @dtelepathy
ClickBank Logo
It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.
Jason Greene UX Design Lead at ClickBank
I am just thrilled by this study, it’s helped me in the construction of my online store checkout. All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions. Incredible.
Rick Lange Owner of StudioStreet
Jarden Consumer Solutions Logo
Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.
Tara Costa Senior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)
Keurig Green Mountain Logo
I have found the M-Commerce and E-Commerce reports very useful, thank you!
Josh Shaw Web Manager at Keurig Green Mountain
Nutrisystem Logo
The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!
Erin Straub UX Design Manager at Nutrisystem
Epicenter Consulting Logo
Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.
Aaron Henig Operations Manager at Epicenter Consulting, New York
Smashing Magazine Logo
This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.
Vitaly Friedman Editor in Chief of Smashing Magazine
StickerMule.com Logo
Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.
Anthony Thomas UX responsible at StickerMule.com
Hallmark Cards, Inc. Logo
The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.
Wendy Bonnstetter UX Director at Hallmark Cards, Inc.
Carnival Cruise Lines Logo
We like what we are reviewing from the audit - great analysis and feedback.
David Polanco UX Lead at Carnival Cruise Lines
n11.com Logo
We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.
Efe Yaman Program Manager at n11.com
Elastic Path Logo
Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.
Linda Bustos Director of E-commerce Research at Elastic Path
Harley-Davidson Logo
We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.
Colleen Kersting eCommerce Marketing at Harley-Davidson
Room & Board Logo
The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.
Jill McDonald UX Architect at Room & Board
Josh @ Digital Darts Profile Picture
The Baymard Institute have some seriously good reports on ecommerce usability, design, and best practices: http://t.co/cuxO3VwiVe
Josh @ Digital Darts @digital_darts
IATV Logo
Worth every dollar. It’s well done, good looking and simply very useful.
Jan Jursa Curator of IATV and the MobX conference
iProspect Logo
I love the information that you guys provide and have bought a couple of reports. Love them.
Karen Kysar Site & Search Optimization Lead at iProspect
Purch Logo
Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this.
Greg Dalby Director of E-Commerce at Purch
RepairClinic.com Logo
We implemented the majority of your checkout recommendations and a/b tested most of them, in every instance your recommendation provided the catalyst for us to make an improvement. Your approach and methodology has proven itself to be valuable. Now, when a new report comes out from your office we just buy it right away.
Chris Hall President of RepairClinic.com
Branding Brand Logo
Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!
Nikki Orsborn VP of Creative at Branding Brand
eNe Solucoes Logo
You guys help us, our clients (and our clients’ users), in delivering a better user experience through your research. I really appreciate it.
Fernando Valentini Managing Partner at eNe Solucoes
I wanted to write you a note to tell you how much I’ve gotten out of the Usability Benchmark I bought this Summer. We often get asked to for help with checkout usability and I often refer people your way. Keep up the great work!
Mike Arsenault Co-founder of Rejoiner
Solutionists Logo
This is without a doubt the most important eCommerce training I’ve ever done. Knowing the right approach for converting the average user puts us massively ahead of the competition.
James Gilbert CEO at Solutionists
Chau Hong Pham Profile Picture
Love Baymard’s Checkout Usability Report, http://t.co/zPb64Auk. A must read for E-Comm UX teams.
Chau Hong Pham @chauhongpham
John Lewis Logo
The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.
Greg Woods UX & UI Design and Research Manager at John Lewis
Jonathan Shariat Profile Picture
If you are a User Experience Designer and have not read this report on check out form usability, than you should http://t.co/tdw0CKjY #UX
Jonathan Shariat @DesignUXUI
Bell Canada Logo
Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.
Marc Ulrich Associate Director of Web Usability at Bell Canada
Boxed Logo
Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.
Jillian Crudo Product Design Manager at Boxed
PriceSpy Logo
I just wanted to reach out to you personally and commend you for hosting a terrific course. It’s quite seldom I find myself learning quite as much and gaining so many new perspectives in such a short period of time. So please keep up the good work and keep on inspiring other fellow UX practitioners!
Victoria Rönning UX Designer at PriceSpy
Max Ciccotosto Profile Picture
designing a checkout experience? This is one of the coolest resource I’ve seen: http://t.co/CB1X2GTY
Max Ciccotosto @maxciccotosto
Anodyne Logo
I’m very impressed! Not about our site’s performance, quite the opposite, but about your work. Very detailed and packed with great and tangible advice. This was exactly what I dreamt about, but sometimes you just have to be careful dreaming.
Kenneth Avnsted CEO at Anodyne
Fast Growing Trees Logo
We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.
Justin French Director of E-commerce at Fast Growing Trees
Retail Express Logo
I often refer to myself as ‘the worst type of user’ because I have adapted to standard/bad UX practices when browsing eCommerce sites. I have found Baymard Institute is an incredible resource for getting some insight into user behaviour for making websites foolproof.
Jesse Davies Design Manager at Retail Express
aquazie Profile Picture
after benchmarking checkouts for a couple of hours last week… this resource is magical http://t.co/ISKOfyGE
aquazie @aquazie
Dekode Logo
Truly a great learning experience about almost every aspect of eCommerce and the steps you need to take to improve the shopping experience for your users. Everyone working with eCommerce should attend this course. Absolutely worth the investment!
Axel Giæver Senior UX Designer at Dekode
I really enjoy what you guys do. I bought your guide over a year ago to help a large website I consult to improve their checkout.
Daniel Kohn Founder of AbandonAid
Author of ‘Feed A Starving Crowd’ Logo
We implemented these guidelines on a client’s website and our e-commerce conversion rate increased 18.7% across the board. Most importantly our mobile conversions increased from 0.89% to 1.9% – we doubled our mobile revenue.
Rober Coorey Author of ‘Feed A Starving Crowd’
Kingfisher PLC Logo
The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.
Claire White UX Specialist for Kingfisher PLC
I wanted to pass on some praise to the Baymard team. I’m doing some desk research at the moment into best practices for navigation, search and filtering, and I’ve been using a lot of Baymard reports. Even though we’re not in the e-comm business, the insights you provide have been invaluable and inspirational to my project. It’s really really great work. I’ve previously grazed the content before out of interest, but now that I’m actually putting it into practice, I’m really feeling the value of this work. Thanks for making it available so that the whole community can benefit.
Barry Prendergast Senior Product Designer
WCR Window Cleaning Resource Logo
I just wanted to let you know that I think your site is the best thousand bucks I’ve ever spent. I wish I found you years ago.
Chris Lambrinides Partner at Window Cleaning Resource
Binary Minds Logo
Christian Holst and his team have done it again. Rock-solid research backed up by numbers that can’t be argued with. We’ve been using Baymard’s research for many years now and consistently find value in it in the form of highly applicable guidelines. The cost of the annual subscription has paid for itself many times over. Thank you for that, Christian.
Robert Knoerk CEO at Binary Minds
Wrench Inc. Logo
Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!
Geoff Jensen Head of UX at Wrench Inc.
Avast Logo
We have recently tested some of your recommendations for the Avast checkout and got some great wins!
Tomas Janu E-Commerce Director at Avast