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E-Commerce Usability Research
All 6 e-commerce usability research studies we’ve conducted to date
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
Articles · Benchmark · Report
On-Site Search Usability
Study on e-commerce search logic and design
Articles · Benchmark · Report
Product List Usability
Study on e-commerce filtering and sorting usability
Articles · Benchmark · Report
Product Page Usability
Study on product page design and features
Articles · Benchmark · Report
Cart & Checkout Usability
Study on checkout process design and usability
Articles · Benchmark · Report · Resources
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices
Articles · Benchmark · Report · Resources
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.”
About the Research
Baymard Institute is an independent research institute conducting original e-commerce usability research. To date, Baymard has conducted 28,000+ hours of large-scale UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how leading e-commerce sites perform.
The studies are based on 1-on-1 usability test sessions following the “think aloud” protocol with real users testing “live” e-commerce sites. The research findings from the studies are then written into usability reports, published in articles, and are the basis for our benchmark databases.
Clients Include …
