UX Research Database

Have you ever witnessed important UX decisions get made without evidence?

Does your company ever make decisions based on seniority? Free online articles? Whoever argues the loudest and longest?

You know UX is too important to treat this way. But you don’t have the resources to user test everything yourself, and even if you did, it would crush project deadlines.

With Baymard’s 88,000+ hours of UX research you can start making evidence-based decisions, today.


Used by 11,000+ UX professionals in organizations like:

Amazon LogoGoogle LogoDeloitte Digital LogoAdidas LogoShopify LogoIKEA LogoAdobe LogoHuge LogoT-Mobile / Deutsche Telekom AG LogoTripadvisor LogoRed Bull LogoLidl LogoStripe LogoDentsu LogoZalando Logo3M LogoPublicis Sapient LogoLenovo Logo

An excellent credit card form design won’t make customers flock to your site. But they will leave if you get it wrong.

Baymard Institute has spent 88,000+ hours researching the hundreds of non-differentiating pages and UI components your site is also made of — so you can:

  • Build a bulletproof foundation based on research. Never stumble on the generalities.

  • Get everyone aligned with definitive research answers; ready to go in minutes, not weeks.

  • Free up time so you can focus on the work that actually makes your customers click.

Mega Drop-Down Menu

Query Suggestions

Product Descriptions

Image Gallery

Billing Address Form

Newsletter Management

Mega Drop-Down Menu

Query Suggestions

Product Descriptions

Image Gallery

Billing Address Form

Newsletter Management

Predictive Search

Product Variation Selector

Filtering Options

Address Validator

Address Book

Predictive Search

Product Variation Selector

Filtering Options

Address Validator

Address Book

Autocomplete Suggestions

Product Listings

Sorting Tools

Delivery Method Selection

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Autocomplete Suggestions

Product Listings

Sorting Tools

Delivery Method Selection

Order Confirmation Page

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‘No Results’ Page

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Shipping Address Form

Store Pickup

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Shipping Address Form

Store Pickup

Homepage Carousel

Faceted Search

Auxiliary Content

Shopping Cart

Order Review Page

Homepage Carousel

Faceted Search

Auxiliary Content

Shopping Cart

Order Review Page

Courtesy Navigation

Search Filters

Account Selection

Spec Sheet

Credit Card Form

Courtesy Navigation

Search Filters

Account Selection

Spec Sheet

Credit Card Form

Main Navigation

Typeahead Search

Added to Cart

User Reviews

Payment Method Selection

Main Navigation

Typeahead Search

Added to Cart

User Reviews

Payment Method Selection


Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will CloseDirector of A/B Testing at Nike.com

Research-Based Findings That Uncover Real User Behavior and UX Pitfalls

Baymard’s research findings are based on 88,000+ hours of testing e-commerce sites. Specifically, they’re based on 3,600+ qualitative moderated in-lab usability test sessions following the “Think Aloud” protocol — real users testing live e-commerce sites — combined with in-lab eye-tracking testing and quantitative studies with 16,425 users.

During testing the desktop and mobile websites from more than 90 leading US and European brands, the test subjects encountered 26,000+ usability issues.

The insight from analyzing these issues has been distilled into 650+ user experience guidelines prioritized by UX impact — providing you with concise design guidelines that will help you improve your site’s UX performance and conversion rate.

  • 650+ Guidelines

    based on 26,000+ user issues

  • US & Europe

    1:1 moderated usability testing

  • 19 Industries

    from Retail Goods to B2B SaaS

  • All Platforms

    desktop, mobile, and native apps


Office Depot Logo
Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.
Bryan TrogdonDirector of User Experience at Office Depot

Find Research Specific to Your Needs

Baymard’s research is organized into 7 themes, 3 platforms, and 18 industries. Learn more about the UX research below.


Columbia Sportswear Logo
This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.
Cat BrunsonUX Manager at Columbia Sportswear

Are you falling behind the competition? Or perhaps rather: where and when?

Industry leaders and competitors evolve and change. Being best-in-class this year doesn’t guarantee you’ll be best-in-class next year.

Baymard Institute’s team of researchers continuously benchmark the online shopping experience to help you stay on top of the competitive landscape — with in-depth case studies and comparisons of 185 top-grossing US and European e-commerce sites, 12,000+ manually reviewed pages, and more than 195,000+ weighted UX performance scores to compare against.

Baymard Premium furthermore gives you the tools to review your own site (and competitors’), not only helping you understand how you’re performing but also enabling you to pinpoint where you’re falling short of the competition — and why, so you can move ahead of them.


Huge Logo
Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.
Kerry McAleer-ForteVP of Research at Huge

What You’ll Get With Baymard Premium

We’ve distilled our 88,000+ hours of usability testing and UX research into 650+ guidelines.

Each of the 650+ guidelines focuses on a specific aspect, feature, or design pattern of the user experience and documents what consistently causes issues for users and what consistently performs well.

Each guideline offers in-depth test insights on how users behave and interpret a given UI/feature, and provides your team with concrete and actionable advice on how to implement the designs and features that are consistently observed to perform the best with users.

The research is structured into 90+ topics, each containing 5-15 guidelines, that cover every aspect of your online user experience. This supports both when your organization needs to make a complete site redesign, or when you need documentation on how to best design and implement a specific page, a UI component, or feature.


Unrestricted access to our UX benchmark database provides your team with systematic inspiration from 185 leading and competing e-commerce sites, showcasing what performs well with users and what doesn’t – all through real-world examples.

Each of the 185 case studies (US and European sites) provides you with:

  • a complete UX performance drill-down across most of the 650+ guidelines — revealing the sites’ UX strengths and weaknesses,
  • a full annotated walkthrough of the sites’ desktop and mobile user experience, with 300-400 positive and negative UX highlights for each site, illustrating both best- and worst-practice implementations.

The case studies are useful in showing what website elements and designs from leading and competing brands that your organization should, and, more importantly, shouldn’t draw inspiration from.


We continually add new UX research to Baymard Premium — roughly 25,000+ hours per year. This keeps your organization on top of the current design trends, the latest UX research findings, general changes in user behavior, and the current state of the competitive landscape.

We deprecate any guidelines and recommendations if the underlying user behavior or UX issue is no longer observed in large-scale testing.


Unrestricted access to the UX performance benchmark provides you and your team with a comprehensive overview of the current competitive e-commerce UX landscape, identifying industry leaders and common UX pitfalls to stay clear of.

Your team can drill down into detailed UX performance scorecards for today’s largest sites, with 195,000+ weighted UX performance scores and visual explanations of how they perform and stack up.


Self-assess your own site UX to produce a detailed UX performance scorecard, enabling you to see how your site stacks up against the industry, the competition, and ‘state of the art’ user experiences.

The Review Tool builds upon our audit team’s 9 years of experience conducting highly detailed UX audits, and has more than 7,000 site implementation scenarios available as an interactive questionnaire, allowing you and your team to conduct accurate and repeatable UX performance evaluations. The tool also guides you on how to address your site’s UX shortcomings.

You can also assess your prototypes or designs-in-progress to gauge how your individual design changes are improving the overall user experience.

Your team can create an unlimited number of self-assessments in the Review Tool.


130,000+ best- and worst-practice implementation examples, across different industries, illustrate how you can implement each of the 650+ UX guidelines.

The examples are all searchable and performance-verified, and are continuously updated to provide you the latest examples from leading brands and sites.

This allows you to quickly cherry-pick the most relevant inspiration from leading brands and competitors, to use, for example, in meetings with internal stakeholders or clients


Full access to the Page Design tool provides you and your team with 12,000+ full-page design examples, annotated with 130,000+ UX callouts by our UX research team.

This allows your team to systematically gather inspiration for a particular “page type” you are working on — e.g., “no results” pages, product pages, “shipping method” steps, top-level navigation, mobile filtering interfaces, etc.

The Page Design tool also highlights the UX pitfalls you should avoid for each of the 56 page types available.


Depending on your Baymard Premium plan, your team gets between 1 and 6 live 30-minute sessions per year with a Baymard senior UX researcher.

You and your team can use these sessions to get quick and informal external input from a senior Baymard UX researcher on any of your current projects or internal discussions. For example, use a session to get live feedback on existing designs or new prototypes for a specific website component, discuss ideas and challenges specific to your site and organization, etc.

(All calls are confidential and bookable online with 2-3 days notice. If you instead need a complete site audit, see our audit service)


When you sign up, Baymard staff will show you and your team around Baymard Premium in a private live onboarding call.

This onboarding call will ensure that your team hits the ground running, can ask questions, and can easily find the research that best matches the areas of most interest to you.

(All plans except the Personal plan qualify for an onboarding call.)


Depending on plan, users take a series of exams and become “Certified E-Commerce UX Professionals by Baymard Institute”, ensuring a consistently high level of knowledge in your organization, and documenting your UX expertise externally with (optional) inclusion in Baymard’s public list of certified UX professionals.

(The certification program is only available on the Comprehensive, Specialty, and Organization plans.)


Beyond the research database itself, Baymard Premium also provides you and your team with 55 keynote presentations, available on-demand, of the most common UX and design pitfalls within one of 90+ research topics.

These training module videos are good for those who want broad coverage of the UX research highlights, and for those who prefer a training-based presentation format.

A new training module is added every 4th week and ends with a live Q&A session.


Baymard Premium includes unlimited employees within your company (legal entity) to create a user and access the entire research database. This means you can freely invite developers, product managers, team leads, marketing, and any stakeholders to access the UX research.

Empower your whole organization with UX research, for example:

  • Augment your UX design decisions towards management, e.g., when discussing with managers why a specific UX improvement is needed; you can show them large-scale research on why and how your current implementation is disruptive to end-users (utilizing the 650+ guidelines).
  • Show developers how other sites and competitors have managed to implement a specific UX feature or pattern (utilizing the 130,000+ best practice examples).
  • Submit “UX bugs” as QA tickets using specific UX guidelines as reference and evidence (utilizing the 650+ guidelines).
  • Share the UX performance of your own site with your whole organization & compare it against industry leaders to prioritize your resources and identify the most needed change (utilizing the Review Tool).
  • Educate product and content managers with original research on how end-users consume product imagery, product descriptions, and spec sheets and how even minor content tweaks can substantially impact conversions (utilizing the 650+ guidelines).
  • Allow anyone in your company to participate in the UX video training modules or even participate in UX certification.

Continually Updated Research That Helps Your Organization

  • Speed up and validate design decisions by bringing large-scale UX test insights into all of your decision-making.
  • Consistently develop high-performing e-commerce designs that perform well with end users.
  • See the gap between your performance and leading e-commerce sites, and learn what it will take to create an interface that outperforms them.
  • Avoid going down the wrong path early in the design and development process.
  • Get inspiration from leading and competing e-commerce sites that have excellent UX performance, and learn why they perform well.
  • Augment your UX design decisions towards the rest of your organization with external unbiased research.
B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham BerkowitzB&H Photo

Select a Baymard Premium Plan

Empower your e-commerce UX and organization with Baymard Premium research and tools. Depending on your organization, budget, and needs, there are 4 plans to choose from:

Best for Teams & Small OrganizationsBest for Multiple Teams and Larger Organizations

Compare Features

Starter
$75/ month
$900 billed annually
Comprehensive
$150/ month
$1,800 billed annually
Specialty
$217/ month
$2,600 billed annually
Organization
Custom
Contact us by e-mail
Start with just the core 35% of the UX research findings100% of the UX research findings for all standard industriesGet access to the specialty industries: SaaS, Food, Travel, Telco, and B2BFor those with multiple teams, multiple sites, international sites, or external partners
Research Access
Research Database
35%100%100%100%
Number of Users
Unlimited Users(One Legal Entity)Unlimited Users(One Legal Entity)Unlimited Users(One Legal Entity)Unlimited Users(Multiple Legal Entities)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Core Features
Personal On-Boarding
Personal UX Feedback and Q&A Sessions
1 × Session3 × Sessions3 × SessionsCustom
Webinars & Video Training Modules
UX Certification of Employees
5 × Team Members5 × Team MembersCustom
License Terms
Single Legal Entity
Multiple Legal Entities
External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
$500 per screening$500 per screening
Starter|Start with just the core 35% of the UX research findings
$75/ month
$900 billed annually
$75/ month
$900 billed annually
Research Access
Research Database
35%
Number of Users
Unlimited Users(One Legal Entity)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Core Features
Personal On-Boarding
Personal UX Feedback and Q&A Sessions
1 × Session
Webinars & Video Training Modules
UX Certification of Employees
License Terms
Single Legal Entity
Multiple Legal Entities
External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
Comprehensive|100% of the UX research findings for all standard industries
$150/ month
$1,800 billed annually
$150/ month
$1,800 billed annually
Research Access
Research Database
100%
Number of Users
Unlimited Users(One Legal Entity)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Core Features
Personal On-Boarding
Personal UX Feedback and Q&A Sessions
3 × Sessions
Webinars & Video Training Modules
UX Certification of Employees
5 × Team Members
License Terms
Single Legal Entity
Multiple Legal Entities
External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
$500 per screening
Specialty|Get access to the specialty industries: SaaS, Food, Travel, Telco, and B2B
$217/ month
$2,600 billed annually
$217/ month
$2,600 billed annually
Research Access
Research Database
100%
Number of Users
Unlimited Users(One Legal Entity)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Core Features
Personal On-Boarding
Personal UX Feedback and Q&A Sessions
3 × Sessions
Webinars & Video Training Modules
UX Certification of Employees
5 × Team Members
License Terms
Single Legal Entity
Multiple Legal Entities
External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings
$500 per screening
Organization|For those with multiple teams, multiple sites, international sites, or external partners
Custom
Contact us by e-mail
Custom
Contact us by e-mail
Research Access
Research Database
100%
Number of Users
Unlimited Users(Multiple Legal Entities)
Standard Industries
Specialty Industries
SaaS, Food, Travel, Telco, and B2B
Core Features
Personal On-Boarding
Personal UX Feedback and Q&A Sessions
Custom
Webinars & Video Training Modules
UX Certification of Employees
Custom
License Terms
Single Legal Entity
Multiple Legal Entities
External Contractors
Payment Options
Credit Card
Invoice & Bank Transfer
Purchase Order (PO)
Paper Check
Vendor Onboarding & User Management
Vendor Onboarding
IT Security & Legal Screenings

We stand by our research and offer you a 14 day full-refund period if you’re not satisfied. E-mail us at support@baymard.com for a full refund.


It comes down to how many customers the UX research costs can be shared across: industries with higher market concentration have fewer customers to cover the research expense. Most Specialty industries also require more costly research phases. To conduct UX research specific to industries like SaaS, B2B, Food & Grocery, Travel, and Telco, we have to price their access slightly higher.


You get the Baymard Premium toolset and 88,000+ hours of UX research at an annual cost that’s around the same as you’d pay for just 10–40 hours of consulting at a design agency.

Our clients find they get a very significant return on investment if they implement even just a small handful (2-30) of the 650+ UX guidelines.

Even when the gains in UX and conversion rate are set aside, the speed increase and reassurance it adds to the design and development phases deliver value significantly above the subscription cost (e.g., by having systematic research-backed answers & user behavior insights to inform your design challenges, documenting new UX design decisions towards decision-makers, avoid going down the wrong design paths, getting systematic inspiration on best- and worst-practice design patterns, etc.).

If in doubt, see our testimonials from other clients and note that we have a full-refund period within 14-days after signing up.


All listed prices listed in the plan matrix are in USD.

We also accept EURO and GBP if paying by invoice, bank transfer, or PO (options available on the Comprehensive, Specialty, and Enterprise plans).


All of our Baymard Premium plans are billed annually. There is no monthly option. There are two key reasons for this:

  1. Most importantly, we continually update all of the research content and release new research studies. Each year we conduct around 25,000 hours of new large-scale UX testing for Premium – however, in what months during the year those updates are released will be slightly random. Annual billing is the only way to ensure an actual relationship between what Premium users are around to receive the new research and who actually “paid for them”.
  2. Several of the Premium features, such as onboarding calls, private Q&A/feedback sessions, exams & certification, are only possible because we have annual billing.

Note that we offer a 14-day refund period in case you feel there’s nothing of value in Baymard Premium. Most of our clients find that they get a very significant return on their investment if they implement just a small handful (2-30) of the 600+ guidelines on their site – and even when the gains in conversion and UX are set aside, the increases in speed and quality of your design and development phases — by getting accurate and validated answers to design questions at the start of the process, thereby avoiding going down wrong paths — often result in significant value above the subscription cost.

Got questions? Want a demo? Book a call with a Baymard researcher who will answer your questions and show you around Premium.


What Our Clients Say

Baymard’s research is used by 11,000+ UX professionals across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.

Amazon LogoGoogle LogoDeloitte Digital LogoAdidas LogoShopify LogoIKEA LogoAdobe LogoHuge LogoT-Mobile / Deutsche Telekom AG LogoTripadvisor LogoRed Bull LogoLidl LogoStripe LogoDentsu LogoZalando Logo3M LogoPublicis Sapient LogoLenovo Logo
Deloitte Digital Logo
Baymard’s training provides the proper language and sound evidence to understand what it mean to create a truly usable interface in the ecommerce business.
Semion LapinUX Designer at Deloitte Digital
Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will CloseDirector of A/B Testing at Nike.com
Office Depot Logo
Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.
Bryan TrogdonDirector of User Experience at Office Depot
Hallmark Logo
These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!
Cary MoodyUsability Researcher at Hallmark
S3 Stores Logo
We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!
Sergey VorozhtsovCEO at S3 Stores, Inc.
Clicktale Logo
Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!
Eliza SavovCX Research Team Lead at Clicktale
Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep AgarwalGrowth Manager at Google Shopping
Integer Logo
My team loves Baymard Premium and it has become a valuable tool for us. We consult with a number of large brands and manage their eComm (both DTC and eRetail) and your data is amazing, it gives us all the testing data without having to run the tests ourselves. Our clients appreciate us having the depth of knowledge Baymard provides, we’ve used Baymard data multiple times to defend our recommendations and to inform our designs.
Dean RizzutoUX Director at Integer Group
Author of ‘Don’t Make Me Think’ Logo
Damn. The reports that the @Baymard folks do cost money, but they’re worth it.
Steve KrugAuthor of ‘Don’t Make Me Think’
Ace Hardware Logo
I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.
Jenny UrbanUser Experience Director at Ace Hardware
Columbia Sportswear Logo
This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.
Cat BrunsonUX Manager at Columbia Sportswear
B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham BerkowitzB&H Photo
Belk Logo
I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. in lab.
Catherine BrunsonCustomer Experience Strategist at Belk
Lenovo Logo
Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.
Leah KaufmanSenior UX Research Manager at Lenovo
 Blue Acorn iCi Logo
Your company produces an excellent product suite: research, training, contextual examples, and the review tool all in one. It should be core training for most roles in e-commerce focused digital agencies.
Joe SevitsVP of Digital Solutions at Blue Acorn iCi
Kohl’s Logo
I really like the work Baymard Institute does around usability. Their articles often get my Ecom gears turning.
Ryan FinleySite Search Professional at Kohl’s Department Stores
Shopify Logo
We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.
Nicole PappMerchant Success Manager, Shopify
Steve Johnson Profile Picture
This #ecommerce checkout guide is worth every penny. Highly recommended. #cro http://t.co/FPVAYDr1
Steve Johnson@johnsonstevec
T-Mobile / Deutsche Telekom AG Logo
Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.
Mirko SablicEU eTransformation Competence at ​Deutsche Telekom / T-mobile
Etsy Logo
Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.
Alex WrightDirector of Research at Etsy
Digital Telepathy Profile Picture
Great UX report on shopping cart checkout forms/process we have used in a few audits recently. http://t.co/vkpeYOAS
Digital Telepathy@dtelepathy
ClickBank Logo
It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.
Jason GreeneUX Design Lead at ClickBank
I am just thrilled by this study, it’s helped me in the construction of my online store checkout. All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions. Incredible.
Rick LangeOwner of StudioStreet
Jarden Consumer Solutions Logo
Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.
Tara CostaSenior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)
Keurig Green Mountain Logo
I have found the M-Commerce and E-Commerce reports very useful, thank you!
Josh ShawWeb Manager at Keurig Green Mountain
Nutrisystem Logo
The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!
Erin StraubUX Design Manager at Nutrisystem
Epicenter Consulting Logo
Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.
Aaron HenigOperations Manager at Epicenter Consulting, New York
Smashing Magazine Logo
This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.
Vitaly FriedmanEditor in Chief of Smashing Magazine
StickerMule.com Logo
Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.
Anthony ThomasUX responsible at StickerMule.com
Hallmark Cards, Inc. Logo
The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.
Wendy BonnstetterUX Director at Hallmark Cards, Inc.
Carnival Cruise Lines Logo
We like what we are reviewing from the audit - great analysis and feedback.
David PolancoUX Lead at Carnival Cruise Lines
n11.com Logo
We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.
Efe YamanProgram Manager at n11.com
Elastic Path Logo
Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.
Linda BustosDirector of E-commerce Research at Elastic Path
Harley-Davidson Logo
We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.
Colleen KerstingeCommerce Marketing at Harley-Davidson
Room & Board Logo
The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.
Jill McDonaldUX Architect at Room & Board
Josh @ Digital Darts Profile Picture
The Baymard Institute have some seriously good reports on ecommerce usability, design, and best practices: http://t.co/cuxO3VwiVe
Josh @ Digital Darts@digital_darts
IATV Logo
Worth every dollar. It’s well done, good looking and simply very useful.
Jan JursaCurator of IATV and the MobX conference
iProspect Logo
I love the information that you guys provide and have bought a couple of reports. Love them.
Karen KysarSite & Search Optimization Lead at iProspect
Purch Logo
Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this.
Greg DalbyDirector of E-Commerce at Purch
RepairClinic.com Logo
We implemented the majority of your checkout recommendations and a/b tested most of them, in every instance your recommendation provided the catalyst for us to make an improvement. Your approach and methodology has proven itself to be valuable. Now, when a new report comes out from your office we just buy it right away.
Chris HallPresident of RepairClinic.com
Branding Brand Logo
Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!
Nikki OrsbornVP of Creative at Branding Brand
eNe Solucoes Logo
You guys help us, our clients (and our clients’ users), in delivering a better user experience through your research. I really appreciate it.
Fernando ValentiniManaging Partner at eNe Solucoes
I wanted to write you a note to tell you how much I’ve gotten out of the Usability Benchmark I bought this Summer. We often get asked to for help with checkout usability and I often refer people your way. Keep up the great work!
Mike ArsenaultCo-founder of Rejoiner
Solutionists Logo
This is without a doubt the most important eCommerce training I’ve ever done. Knowing the right approach for converting the average user puts us massively ahead of the competition.
James GilbertCEO at Solutionists
Chau Hong Pham Profile Picture
Love Baymard’s Checkout Usability Report, http://t.co/zPb64Auk. A must read for E-Comm UX teams.
Chau Hong Pham@chauhongpham
John Lewis Logo
The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.
Greg WoodsUX & UI Design and Research Manager at John Lewis
Jonathan Shariat Profile Picture
If you are a User Experience Designer and have not read this report on check out form usability, than you should http://t.co/tdw0CKjY #UX
Jonathan Shariat@DesignUXUI
Bell Canada Logo
Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.
Marc UlrichAssociate Director of Web Usability at Bell Canada
Boxed Logo
Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.
Jillian CrudoProduct Design Manager at Boxed
PriceSpy Logo
I just wanted to reach out to you personally and commend you for hosting a terrific course. It’s quite seldom I find myself learning quite as much and gaining so many new perspectives in such a short period of time. So please keep up the good work and keep on inspiring other fellow UX practitioners!
Victoria RönningUX Designer at PriceSpy
Max Ciccotosto Profile Picture
designing a checkout experience? This is one of the coolest resource I’ve seen: http://t.co/CB1X2GTY
Max Ciccotosto@maxciccotosto
Anodyne Logo
I’m very impressed! Not about our site’s performance, quite the opposite, but about your work. Very detailed and packed with great and tangible advice. This was exactly what I dreamt about, but sometimes you just have to be careful dreaming.
Kenneth AvnstedCEO at Anodyne
Fast Growing Trees Logo
We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.
Justin FrenchDirector of E-commerce at Fast Growing Trees
Retail Express Logo
I often refer to myself as ‘the worst type of user’ because I have adapted to standard/bad UX practices when browsing eCommerce sites. I have found Baymard Institute is an incredible resource for getting some insight into user behaviour for making websites foolproof.
Jesse DaviesDesign Manager at Retail Express
aquazie Profile Picture
after benchmarking checkouts for a couple of hours last week… this resource is magical http://t.co/ISKOfyGE
aquazie@aquazie
Dekode Logo
Truly a great learning experience about almost every aspect of eCommerce and the steps you need to take to improve the shopping experience for your users. Everyone working with eCommerce should attend this course. Absolutely worth the investment!
Axel GiæverSenior UX Designer at Dekode
I really enjoy what you guys do. I bought your guide over a year ago to help a large website I consult to improve their checkout.
Daniel KohnFounder of AbandonAid
Author of ‘Feed A Starving Crowd’ Logo
We implemented these guidelines on a client’s website and our e-commerce conversion rate increased 18.7% across the board. Most importantly our mobile conversions increased from 0.89% to 1.9% – we doubled our mobile revenue.
Rober CooreyAuthor of ‘Feed A Starving Crowd’
Kingfisher PLC Logo
The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.
Claire WhiteUX Specialist for Kingfisher PLC
I wanted to pass on some praise to the Baymard team. I’m doing some desk research at the moment into best practices for navigation, search and filtering, and I’ve been using a lot of Baymard reports. Even though we’re not in the e-comm business, the insights you provide have been invaluable and inspirational to my project. It’s really really great work. I’ve previously grazed the content before out of interest, but now that I’m actually putting it into practice, I’m really feeling the value of this work. Thanks for making it available so that the whole community can benefit.
Barry PrendergastSenior Product Designer
WCR Window Cleaning Resource Logo
I just wanted to let you know that I think your site is the best thousand bucks I’ve ever spent. I wish I found you years ago.
Chris LambrinidesPartner at Window Cleaning Resource
Binary Minds Logo
Christian Holst and his team have done it again. Rock-solid research backed up by numbers that can’t be argued with. We’ve been using Baymard’s research for many years now and consistently find value in it in the form of highly applicable guidelines. The cost of the annual subscription has paid for itself many times over. Thank you for that, Christian.
Robert KnoerkCEO at Binary Minds
Wrench Inc. Logo
Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!
Geoff JensenHead of UX / Design at Wrench Inc.
Avast Logo
We have recently tested some of your recommendations for the Avast checkout and got some great wins!
Tomas JanuE-Commerce Director at Avast