E-Commerce Usability Research

All 6 e-commerce usability research studies we’ve conducted to date

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“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.

About the Research

28,000+ hours of e-commerce UX research across 6 studies

Baymard Institute is an independent research institute conducting original e-commerce usability research. To date, Baymard has conducted 28,000+ hours of large-scale UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how leading e-commerce sites perform.

The studies are based on 1-on-1 usability test sessions following the “think aloud” protocol with real users testing “live” e-commerce sites. The research findings from the studies are then written into usability reports, published in articles, and are the basis for our benchmark databases.


Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies

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