Homepage & Category Usability
Study on optimal homepage design and site hierarchy
Articles · Benchmark · Report
Navigation
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E-Commerce Usability Research
All 6 e-commerce usability research studies we’ve conducted to date
E-Commerce Search Usability
Study on e-commerce search logic and design
Articles · Benchmark · Report
E-Commerce Product List Usability
Study on e-commerce filtering and sorting usability
Articles · Benchmark · Report
Product Page Usability
Study on product page design and features
Articles · Benchmark · Report
Checkout Usability
Study on checkout process design and usability
Articles · Benchmark · Report · Resources
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices
Articles · Benchmark · Report · Resources
Research cited by
A selection of the organizations that have cited Baymard’s usability research
About the Research
Research studies on e-commerce usability and UX
All of Baymard’s research publications are based on our own original usability studies and benchmarks.
Each year-long research study is based on 1-on-1 usability test sessions following the “think aloud” protocol with real users testing “live” e-commerce sites. The benchmark evaluations are heuristic usability reviews based on the guidelines derived from those usability studies.
The research findings are written into usability reports, published in articles, and the basis for our benchmark databases.
About Baymard Institute
An independent e-commerce usability research institute
Baymard Institute is an independent research institute based in Copenhagen, Denmark.
Our focus is to produce “actionable research” – using the thorough methodology of academic research, but presenting the results in a business-friendly format.
The goal is to provide e-commerce owners, marketers, developers and designers with a collection of actionable usability research to base their design decisions on.