Amazon’s App Main Navigation

505 of 1383 Main Navigation Examples:

On this page there’s 12 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1383 main navigation examples.)

The screenshot was taken on August 30, 2022 and depicts Amazon’s Main Navigation. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.

Violated Low

Research Guideline #261

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, Underlying UX research

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Neutral

Research Guideline #1008

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Adhered Low

Research Guideline #300

Importance: Impactful · Multi-Platform

Dig deeper: Editor’s note, 2 extra images, Underlying UX research

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Violated High

Research Guideline #286

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research

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Adhered High

Research Guideline #277

Importance: Impactful · Multi-Platform

Dig deeper: 2 extra images, Underlying UX research

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Adhered High

Research Guideline #282

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, Underlying UX research

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Adhered High

Research Guideline #263

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research

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Violated High

Research Guideline #1006

Importance: Impactful · Multi-Platform

Dig deeper: 1 extra image, Underlying UX research

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Neutral

Research Guideline #996

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, Editor’s note, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #1095

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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Adhered High

Research Guideline #287

Importance: Essential · Single-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #288

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, Editor’s note, 3 extra images, Underlying UX research

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