Amazon’s Main Navigation

309 of 1383 Main Navigation Examples:

On this page there’s 8 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1383 main navigation examples.)

The screenshot was taken on August 18, 2023 and depicts Amazon’s Main Navigation. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.

Neutral

Research Guideline #251

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Violated High

Research Guideline #253

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research

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Violated High

Research Guideline #261

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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Violated High

Research Guideline #1008

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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Adhered High

Research Guideline #263

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research

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Issue Resolved

Research Guideline #277

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research

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Violated Low

Research Guideline #268

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research

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Violated High

Research Guideline #300

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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