On this page there’s 8 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1383 main navigation examples.)
The screenshot was taken on October 9, 2023 and depicts Apple’s Main Navigation. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #288
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #2257
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: 4 extra images, Underlying UX research
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Research Guideline #261
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #263
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #1006
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #268
Importance: Essential · Multi-Platform
Dig deeper: 3 extra images, Underlying UX research
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Research Guideline #996
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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