On this page there’s 2 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 105 top-level navigation examples.)
The screenshot was taken on December 17, 2013 and depicts REI’s Top-Level Navigation. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.