On this page there’s 12 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1365 search results page examples.)

The screenshot was taken on October 10, 2025 and depicts Apple’s Search Results Page. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.