On this page there’s 5 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1157 autocomplete suggestions examples.)

The screenshot was taken on April 20, 2024 and depicts Macy’s Autocomplete Suggestions. In total, we’ve reviewed 96 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.