On this page there’s 5 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1177 autocomplete suggestions examples.)

The screenshot was taken on February 6, 2026 and depicts Amazon’s Autocomplete Suggestions. In total, we’ve reviewed 92 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.