On this page there’s 5 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 813 autocomplete suggestions examples.)
The screenshot was taken on April 30, 2014 and depicts Amazon’s Autocomplete Suggestions. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #369
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #359
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #363
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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