On this page there’s 3 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 535 no results page examples.)
The screenshot was taken on May 19, 2017 and depicts Amazon’s No Results Page. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #351
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #358
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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