On this page there’s 15 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1140 product list examples.)
The screenshot was taken on February 18, 2015 and depicts Macy’s Product List. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #464
Importance: Impactful · Single-Platform
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Research Guideline #474
Importance: Impactful · Multi-Platform
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Research Guideline #531
Importance: Essential · Multi-Platform
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Research Guideline #501
Importance: Essential · Multi-Platform
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Research Guideline #502
Importance: Essential · Multi-Platform
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Research Guideline #471
Importance: Impactful · Single-Platform
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Research Guideline #408
Importance: Essential · Multi-Platform
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Research Guideline #447
Importance: Impactful · Multi-Platform
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Research Guideline #448
Importance: Essential · Multi-Platform
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Research Guideline #409
Importance: Essential · Multi-Platform
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Research Guideline #533
Importance: Essential · Multi-Platform
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Research Guideline #467
Importance: Essential · Multi-Platform
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Research Guideline #436
Importance: Detail · Multi-Platform
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Research Guideline #413
Importance: Essential · Multi-Platform
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Research Guideline #504
Importance: Detail · Multi-Platform
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