On this page there’s 54 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on December 16, 2022 and depicts Apple’s Product List. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #537
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #488
Importance: Essential · Single-Platform
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Research Guideline #533
Importance: Essential · Multi-Platform
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Research Guideline #279
Importance: Impactful · Single-Platform
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Research Guideline #862
Importance: Essential · Multi-Platform
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Research Guideline #536
Importance: Detail · Single-Platform
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Research Guideline #486
Importance: Essential · Single-Platform
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Research Guideline #1167
Importance: Essential · Multi-Platform
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Research Guideline #413
Importance: Essential · Multi-Platform
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Research Guideline #410
Importance: Impactful · Multi-Platform
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Research Guideline #415
Importance: Impactful · Multi-Platform
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Research Guideline #479
Importance: Impactful · Single-Platform
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Research Guideline #464
Importance: Impactful · Single-Platform
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Research Guideline #467
Importance: Essential · Multi-Platform
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Research Guideline #433
Importance: Essential · Multi-Platform
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Research Guideline #428
Importance: Detail · Multi-Platform
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Research Guideline #455
Importance: Essential · Multi-Platform
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Research Guideline #456
Importance: Impactful · Multi-Platform
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Research Guideline #458
Importance: Detail · Multi-Platform
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Research Guideline #445
Importance: Essential · Multi-Platform
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Research Guideline #457
Importance: Detail · Multi-Platform
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Research Guideline #462
Importance: Detail · Single-Platform
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Research Guideline #482
Importance: Impactful · Multi-Platform
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Research Guideline #527
Importance: Essential · Single-Platform
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Research Guideline #418
Importance: Essential · Multi-Platform
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Research Guideline #423
Importance: Essential · Single-Platform
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Research Guideline #470
Importance: Essential · Single-Platform
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Research Guideline #471
Importance: Impactful · Single-Platform
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Research Guideline #475
Importance: Essential · Single-Platform
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Research Guideline #436
Importance: Detail · Multi-Platform
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Research Guideline #447
Importance: Impactful · Multi-Platform
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Research Guideline #530
Importance: Detail · Multi-Platform
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Research Guideline #429
Importance: Essential · Multi-Platform
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Research Guideline #427
Importance: Essential · Multi-Platform
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Research Guideline #409
Importance: Essential · Multi-Platform
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Research Guideline #440
Importance: Essential · Multi-Platform
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Research Guideline #480
Importance: Essential · Single-Platform
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Research Guideline #448
Importance: Essential · Multi-Platform
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Research Guideline #525
Importance: Impactful · Single-Platform
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Research Guideline #449
Importance: Impactful · Multi-Platform
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Research Guideline #417
Importance: Essential · Multi-Platform
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Research Guideline #452
Importance: Essential · Multi-Platform
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Research Guideline #531
Importance: Essential · Multi-Platform
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Research Guideline #1024
Importance: Essential · Multi-Platform
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Research Guideline #495
Importance: Essential · Single-Platform
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Research Guideline #465
Importance: Impactful · Single-Platform
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Research Guideline #492
Importance: Impactful · Single-Platform
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Research Guideline #493
Importance: Impactful · Multi-Platform
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Research Guideline #443
Importance: Essential · Multi-Platform
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Research Guideline #421
Importance: Essential · Multi-Platform
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Research Guideline #450
Importance: Impactful · Multi-Platform
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Research Guideline #439
Importance: Detail · Single-Platform
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Research Guideline #504
Importance: Detail · Multi-Platform
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Research Guideline #502
Importance: Essential · Multi-Platform
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