On this page there’s 26 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1046 product list examples.)
The screenshot was taken on December 1, 2020 and depicts Amazon’s Product List. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #488
Importance: Essential · Single-Platform
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Research Guideline #531
Importance: Impactful · Multi-Platform
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Research Guideline #448
Importance: Essential · Multi-Platform
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Research Guideline #440
Importance: Essential · Multi-Platform
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Research Guideline #443
Importance: Impactful · Multi-Platform
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Research Guideline #932
Importance: Detail · Multi-Platform
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Research Guideline #441
Importance: Impactful · Multi-Platform
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Research Guideline #455
Importance: Essential · Multi-Platform
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Research Guideline #457
Importance: Detail · Multi-Platform
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Research Guideline #947
Importance: Impactful · Multi-Platform
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Research Guideline #446
Importance: Impactful · Multi-Platform
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Research Guideline #1024
Importance: Essential · Multi-Platform
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Research Guideline #421
Importance: Essential · Multi-Platform
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Research Guideline #533
Importance: Impactful · Multi-Platform
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Research Guideline #502
Importance: Impactful · Multi-Platform
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Research Guideline #945
Importance: Impactful · Multi-Platform
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Research Guideline #933
Importance: Impactful · Multi-Platform
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Research Guideline #450
Importance: Impactful · Multi-Platform
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Research Guideline #1039
Importance: Impactful · Multi-Platform
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Research Guideline #445
Importance: Essential · Multi-Platform
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Research Guideline #458
Importance: Impactful · Multi-Platform
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Research Guideline #928
Importance: Detail · Multi-Platform
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Research Guideline #530
Importance: Impactful · Multi-Platform
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Research Guideline #449
Importance: Impactful · Multi-Platform
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Research Guideline #452
Importance: Essential · Multi-Platform
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Research Guideline #501
Importance: Impactful · Multi-Platform
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