On this page there’s 57 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1277 product page examples.)
The screenshot was taken on June 29, 2023 and depicts Apple’s Product Page. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #757
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 3 extra images, Underlying UX research
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Research Guideline #828
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #860
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #817
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #792
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #816
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #778
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #779
Importance: Essential · Multi-Platform
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Research Guideline #854
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #852
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #849
Importance: Impactful · Multi-Platform
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Research Guideline #775
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #773
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #740
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 5 extra images, Underlying UX research
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Research Guideline #850
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #851
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #777
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #774
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #776
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #755
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #741
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #747
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #853
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #744
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #789
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #805
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #819
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #800
Importance: Detail · Multi-Platform
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Research Guideline #804
Importance: Detail · Multi-Platform
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Research Guideline #825
Importance: Essential · Multi-Platform
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Research Guideline #836
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #802
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #791
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #795
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #739
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #803
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #807
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #787
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #798
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #766
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #848
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #841
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #843
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #1238
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #844
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #861
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #845
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #814
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #821
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #738
Importance: Essential · Multi-Platform
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Research Guideline #810
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #811
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #813
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #812
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #827
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #745
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #1501
Importance: Essential · Multi-Platform
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