On this page there’s 27 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)
The screenshot was taken on April 6, 2017 and depicts Amazon’s Product Page. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #781
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #779
Importance: Essential · Multi-Platform
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Research Guideline #789
Importance: Detail · Multi-Platform
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Research Guideline #792
Importance: Essential · Multi-Platform
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Research Guideline #825
Importance: Essential · Multi-Platform
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Research Guideline #826
Importance: Essential · Multi-Platform
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Research Guideline #836
Importance: Essential · Multi-Platform
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Research Guideline #775
Importance: Impactful · Multi-Platform
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Research Guideline #802
Importance: Impactful · Multi-Platform
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Research Guideline #795
Importance: Essential · Multi-Platform
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Research Guideline #805
Importance: Essential · Multi-Platform
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Research Guideline #798
Importance: Essential · Multi-Platform
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Research Guideline #847
Importance: Impactful · Single-Platform
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Research Guideline #791
Importance: Essential · Multi-Platform
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Research Guideline #811
Importance: Essential · Multi-Platform
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Research Guideline #858
Importance: Essential · Multi-Platform
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Research Guideline #841
Importance: Essential · Multi-Platform
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Research Guideline #843
Importance: Essential · Multi-Platform
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Research Guideline #844
Importance: Impactful · Multi-Platform
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Research Guideline #807
Importance: Essential · Multi-Platform
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Research Guideline #813
Importance: Impactful · Multi-Platform
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Research Guideline #812
Importance: Essential · Multi-Platform
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Research Guideline #810
Importance: Impactful · Multi-Platform
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Research Guideline #814
Importance: Impactful · Multi-Platform
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Research Guideline #821
Importance: Impactful · Multi-Platform
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Research Guideline #769
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #787
Importance: Essential · Multi-Platform
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