Amazon’s Product Page

916 of 1299 Product Page Examples:

On this page there’s 27 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)

The screenshot was taken on April 6, 2017 and depicts Amazon’s Product Page. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.

Adhered Low

Research Guideline #781

Importance: Impactful · Single-Platform

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Violated High

Research Guideline #779

Importance: Essential · Multi-Platform

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Violated High

Research Guideline #789

Importance: Detail · Multi-Platform

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Adhered Low

Research Guideline #792

Importance: Essential · Multi-Platform

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Violated Low

Research Guideline #825

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #826

Importance: Essential · Multi-Platform

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Adhered Low

Research Guideline #836

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #775

Importance: Impactful · Multi-Platform

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Adhered High

Research Guideline #802

Importance: Impactful · Multi-Platform

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Adhered High

Research Guideline #795

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #805

Importance: Essential · Multi-Platform

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Violated High

Research Guideline #798

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #847

Importance: Impactful · Single-Platform

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Violated Low

Research Guideline #791

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #811

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #858

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #841

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #843

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #844

Importance: Impactful · Multi-Platform

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Violated High

Research Guideline #807

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #813

Importance: Impactful · Multi-Platform

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Violated High

Research Guideline #812

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #810

Importance: Impactful · Multi-Platform

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Adhered High

Research Guideline #814

Importance: Impactful · Multi-Platform

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Violated High

Research Guideline #821

Importance: Impactful · Multi-Platform

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Violated High

Research Guideline #769

Importance: Impactful · Multi-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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Adhered Low

Research Guideline #787

Importance: Essential · Multi-Platform

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