On this page there’s 32 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)
The screenshot was taken on April 10, 2017 and depicts Apple’s Product Page. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #828
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #860
Importance: Essential · Multi-Platform
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Research Guideline #786
Importance: Essential · Multi-Platform
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Research Guideline #789
Importance: Detail · Multi-Platform
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Research Guideline #848
Importance: Essential · Multi-Platform
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Research Guideline #856
Importance: Detail · Multi-Platform
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Research Guideline #849
Importance: Impactful · Multi-Platform
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Research Guideline #791
Importance: Essential · Multi-Platform
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Research Guideline #820
Importance: Essential · Multi-Platform
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Research Guideline #793
Importance: Detail · Multi-Platform
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Research Guideline #798
Importance: Essential · Multi-Platform
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Research Guideline #802
Importance: Impactful · Multi-Platform
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Research Guideline #826
Importance: Essential · Multi-Platform
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Research Guideline #825
Importance: Essential · Multi-Platform
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Research Guideline #777
Importance: Detail · Single-Platform
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Research Guideline #755
Importance: Impactful · Multi-Platform
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Research Guideline #774
Importance: Essential · Multi-Platform
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Research Guideline #773
Importance: Detail · Single-Platform
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Research Guideline #853
Importance: Impactful · Multi-Platform
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Research Guideline #775
Importance: Impactful · Multi-Platform
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Research Guideline #766
Importance: Essential · Multi-Platform
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Research Guideline #844
Importance: Impactful · Multi-Platform
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Research Guideline #841
Importance: Essential · Multi-Platform
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Research Guideline #756
Importance: Impactful · Multi-Platform
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Research Guideline #852
Importance: Detail · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #843
Importance: Essential · Multi-Platform
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Research Guideline #845
Importance: Impactful · Multi-Platform
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Research Guideline #751
Importance: Essential · Single-Platform
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Research Guideline #738
Importance: Essential · Multi-Platform
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Research Guideline #812
Importance: Essential · Multi-Platform
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Research Guideline #803
Importance: Essential · Multi-Platform
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