On this page there’s 33 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)
The screenshot was taken on June 10, 2020 and depicts Amazon’s Product Page. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #1083
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #1134
Importance: Impactful · Multi-Platform
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Research Guideline #828
Importance: Essential · Multi-Platform
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Research Guideline #786
Importance: Impactful · Multi-Platform
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Research Guideline #755
Importance: Impactful · Multi-Platform
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Research Guideline #741
Importance: Essential · Multi-Platform
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Research Guideline #1142
Importance: Essential · Multi-Platform
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Research Guideline #744
Importance: Detail · Multi-Platform
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Research Guideline #752
Importance: Impactful · Multi-Platform
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Research Guideline #747
Importance: Essential · Multi-Platform
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Research Guideline #775
Importance: Essential · Multi-Platform
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Research Guideline #854
Importance: Impactful · Multi-Platform
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Research Guideline #745
Importance: Impactful · Multi-Platform
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Research Guideline #779
Importance: Essential · Multi-Platform
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Research Guideline #1057
Importance: Essential · Multi-Platform
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Research Guideline #1096
Importance: Detail · Multi-Platform
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Research Guideline #798
Importance: Impactful · Multi-Platform
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Research Guideline #841
Importance: Essential · Multi-Platform
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Research Guideline #1141
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #1160
Importance: Detail · Multi-Platform
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Research Guideline #765
Importance: Essential · Multi-Platform
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Research Guideline #746
Importance: Impactful · Multi-Platform
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Research Guideline #785
Importance: Essential · Multi-Platform
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Research Guideline #768
Importance: Essential · Multi-Platform
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Research Guideline #749
Importance: Impactful · Multi-Platform
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Research Guideline #742
Importance: Essential · Multi-Platform
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Research Guideline #743
Importance: Essential · Multi-Platform
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Research Guideline #750
Importance: Essential · Multi-Platform
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Research Guideline #1129
Importance: Essential · Multi-Platform
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Research Guideline #767
Importance: Impactful · Multi-Platform
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Research Guideline #756
Importance: Impactful · Multi-Platform
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Research Guideline #1161
Importance: Impactful · Multi-Platform
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Research Guideline #739
Importance: Essential · Multi-Platform
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