On this page there’s 4 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 291 spec sheet examples.)

The screenshot was taken on April 27, 2017 and depicts REI’s Spec Sheet. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.